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Integrated Media Planner

4 months ago

Singapur, Singapore Starcom Full time

Job Description

You will play an instrumental role in supporting the team in our day-to-day operations, working on a myriad of government campaigns to enhance the lives of Singaporeans. As part of our team, you will get to horn your expertise in crafting strategic media plans, optimizing advertising budgets, and ensuring campaign effectiveness in driving the success of our media campaigns and contributing to the greater good of our society.

Expectations of a Integrated Media Planner:

1. Planning

Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan Liaise with media owners for proposals Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying  

Negotiation with media owners for better rates and value adds Booking of ads – both managed service and self-service Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings

Qualifications

At least 1 - 2 years’ of media experience across both traditional and digital media Meticulous, able to organise and prioritise tasks and work under tight timelines Resilient to change and willing to keen to learn new skills Strong communication skills, both written and verbal, with internal and external parties Good with numbers

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.