Performance Media Planner

1 month ago


Singapur, Singapore Publicis Groupe Full time

Job Description

You will be joining a dynamic team that delivers award-winning digital performance campaigns. If you are strong in delivering and developing exciting digital media solutions for HMT markets while managing the day-to-day planning, buying, implementation, optimization, and reporting requirements to meet client objectives, we want to talk to you

Expectations of a Performance Media Planner:

Planning :

Assist the line manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for full funnel campaigns Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats. Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels. Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.

Buying :

Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing). Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others). Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance. Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc. Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

Qualifications

1 -2years of digital media experience Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines Resilient to change and willing to keen to learn new skills Strong communication skills, both written and verbal, with internal and external parties Ready to take up initiatives and ownership of projects Good project management skills & a good team player

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