Integrated Media Planner

4 days ago

Singapur, Singapore Starcom Full time

Job Description

The Media Planner role will primarily be responsible for day-to-day accounts’ campaign planning, operations and reporting & reconciliation. The role will be closely supported + guided by an Associate Manager, and will be the direct report as your immediate escalation.

Expectations of an Integrated Media Planner:

1. Planning 

Day to day campaign planning and management Develop solid foundation in media research Develop media strategy, channel recommendations, and prepare detailed media plan with sound rationalizing Liaise with media vendors and internal practices for media proposals  Competitive tracking & reviews (quarterly), media trend updates (monthly)

2. Buying

Negotiation with media vendors for rates and value adds  Liaison with media vendors for booking of ads (offline and direct IOs buys) Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads) Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)

3. Reporting & Reconciliation

End of campaign report preparation with meaningful insights and learnings Responsible to ensure campaign is updated on finance platforms Supporting finance or team’s buyer in following up issues with vendors’ invoices Liaison with team’s buyer on timely invoicing for ended campaigns Supporting in year end reviews with accounts on hand

Qualifications

Preferred media experience across both traditional and digital media  Attention to details Able to organise and prioritise tasks, and work under tight timelines  Resilient to change and openness to catch up with industry updates Openness to communicate, both written and verbal, with internal (team members, internal Group’s practices) and external parties (clients, creative, media vendors) Comfortable with numbers, able to articulate numbers/data into sound analysis and insights

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

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