Integrated Media Planner

4 weeks ago


Singapur, Singapore Publicis Groupe Full time

Job Description

We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms. If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you 

As an Integrated Media Planner, you will support your Manager in integrated media planning and buying.

Specifically, you will be involved in: 

1. Planning 

Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan  Liaise with media owners for proposals  Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying

Negotiation with media owners for better rates and value adds  Booking of ads and setup of digital ads– both managed service and self-service  Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission  Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)  Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings  Competitive monitoring for offline media (ADEX) and digital media tracking 

Qualifications

At least 1 to 2 years’ of media experience across both traditional and digital media  Meticulous, able to organise and prioritise tasks and work under tight timelines  Resilient to change and willing to keen to learn new skills  Strong communication skills, both written and verbal, with internal and external parties  Good with numbers  Regional reporting 

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