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Integrated Media Planner
2 weeks ago
Expectations of an Integrated Media Planner:
1. Planning
- Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan
- Liaise with media owners for proposals
- Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels
2. Buying
- Negotiation with media owners for better rates and value adds
- Booking of ads and setup of digital ads– both managed service and self-service
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission
- Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing)
- Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings
- Competitive monitoring for offline media (ADEX) and digital media tracking
Qualifications
- At least 1 to 2 years’ of media experience across both traditional and digital media
- Knowledge of platforms like Global Web Index, Campaign Manager, Google Ads
- Knowledge in Search and Social channels
- Experience working with Travel & Hospitality clients is a plus
- Meticulous, able to organise and prioritise tasks and work under tight timelines
- Resilient to change and willing to keen to learn new skills
- Strong communication skills, both written and verbal, with internal and external parties
- Good with numbers
- Regional reporting
Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
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