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Digital Media Planner
3 weeks ago
Job Description
In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.
You will be joining a dynamic team that delivers award-winning digital campaigns. If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimisation and reporting requirements to meet client objectives, we want to talk to you
Expectations of a Digital Media Planner:
Planning
Assist the Manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan Leverage available planning tools and liaise with media owners for proposals Engage clients on day to day operations, media trend updates and various campaign reports on local/regional/global levelsBuying
Negotiate with media owners for better rates and value adds Book ads – both managed service and self-service across various platforms Liaise with media vendors & creative agencies for material submission Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others) Oversee all performance across channels (Search, Social, Programmatic etc.) Monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, LinkedIn etc Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billingsQualifications
1 - 2 years’ of digital media experience Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines Resilient to change and willing to keen to learn new skills Strong communication skills, both written and verbal, with internal and external parties Ready to take up initiatives and ownership of projects Play well with others and are a team playerPerformics is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
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