Senior Media Planner

1 month ago

Singapur, Singapore Publicis Groupe Full time

Job Description

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family

You will be joining a dynamic team that delivers award-winning digital campaigns. If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you

Main Responsibilities

Drive relationships at the appropriate levels of our client organizations Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking. Have prior platform experience in managing both online and offline media campaigns, including but not limited account setup, strategy development, organization, and management Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues  Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships Assist in mentoring, and developing team members – execs/ junior planners  Experience using ad management platforms (e.g., Meta ads manager, TikTok, LinkedIn Business manager, SA360, DV360, CM360). Familiarity with ad tech solutions, such as data management platforms (DMPs) and ad servers.

Qualifications

2-3 Years Experience working on Medium to Large Volume Clients, Regional Account Management Experience is a plus Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platform Strong Business Acumen, Planning and Analytical Skills Must have intermediate knowledge on Digital Performance KPIs and KPDs, and working knowledge on platform set-up (i.e. Facebook BM, Google Ads) Possess rigor with ability to thrive in a fast-paced and dynamic environment Ability to handle multiple tasks simultaneously and lead own projects autonomously with minimal supervision Any tourism / hospitality experience will be ideal

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