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Media Planner

4 months ago

Singapur, Singapore Publicis Groupe Full time
Job Description

Planning:

  • Supporting the line manager in devising media strategies, channel/platform suggestions, and creating detailed media flow-plans for complete funnel campaigns
  • Utilizing planning tools and coordinating with media owners for proposals and recommended advertisement formats.
  • Interacting with clients daily, providing updates on media trends, and delivering campaign reports at local, regional, and global levels.
  • Analyzing historical data to assess past performance and set benchmarks for upcoming significant and tactical campaigns.

Buying:

  • Understanding the distinctions among different funnels and focusing on strategies for lower funnel campaigns aimed at achieving goals such as ROAS
  • Collaborating with digital advertising operations (setting up campaigns on self-serve platforms, tracking and implementing them on client websites, ensuring proper ad serving, and tag firing).
  • Adhering to global operational standards and campaign execution procedures while providing guidance to others.
  • Monitoring and enhancing performance across all channels (Search, Social, Programmatic, etc.) and proposing methods for performance enhancement.
  • Vigilantly optimizing performance during campaigns on various platforms like Google Ads, Facebook, TikTok, etc.
  • Conducting weekly digital reports, end-of-campaign assessments, and reconciling final costs for financial invoicing.
Qualifications
  • 1-2 years of experience in digital media
  • Detail-oriented, proficient with numbers, capable of organizing and prioritizing tasks, and working efficiently under strict deadlines
  • Adaptable to change and eager to acquire new skills
  • Excellent written and verbal communication skills, both internally and externally
  • Proactive in taking initiatives and assuming project responsibilities
  • Strong project management and teamwork abilities
  • Given the focus on Mandarin-speaking markets in this role, fluency in Mandarin is essential