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Senior Integrated Media Manager

2 months ago

Singapur, Singapore Starcom Full time
Job Description

The Senior Integrated Media Manager will report to the Director and is a committed, responsible, and confident lead of his/her campaigns.  He/she will have the ability to work independently and collaboratively within a team. The ideal candidate should have extensive experience in delivering integrated media campaigns, ensuring quality control of the deliverables while staying within budget, meeting or exceeding client expectations. The Senior Media Manager will own day-to-day client communication, providing strategic direction and ensuring all campaign objectives/goals are met. Strong leadership skills are also essential.

Expectations of a Senior Integrated Media Manager:

  • Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
  • Lead on day-to-day running of the account with clients & agency partners
  • Drive relationships at the appropriate levels of our client organizations
  • Apt knowledge & understanding of traditional and digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and SEO
  • Have prior platform experience in managing Social, Search and/or Programmatic campaigns, including but not limited to account setup, strategy development, organization, and management
  • Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
  • Manages the daily workflow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
  • Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
  • Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
  • Assist in mentoring, and developing team members

Qualifications

  • 6 - 7 years of experience in a media agency
  • Conversant with traditional and digital media and able to think across the whole media mix, hands-on experience with various technology platform
  • Strong communication and presentation skills (written or oral)
  • Strong understanding of media terminology & concepts
  • Sense of commercial acumen
  • Attention to detail and numeracy
  • Possess rigor with ability to thrive in a fast-paced and dynamic environment
  • Experience in mentoring and managing junior planners/executives

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.