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CRM Executive

1 month ago

Singapur, Singapore Welovesupermom Pte Ltd Full time

Own the strategic vision and day-to-day operation of our CRM and marketing automation platform. As a core member of the marketing team, you will leverage your CRM and marketing automation-specific experience to drive signups, purchases, affiliate conversions, user engagement, revenue growth and customer retention through email, SMS, and loyalty channels.

Responsibilities:

  • Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners and internal cross-functional teams (marketing, creative).
  • Formulate innovative CRM strategies based on customer insights that create unique customer experiences
  • Develop and implement programs for customer on-boarding, lifecycle management, and retention
  • Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased trading frequency, facilitate cross product and ROI
  • Develop a Customer Feedback Program, providing insights to cross-functional partners
  • Complete analysis/ consolidating of CRM campaigns using control techniques and corporate reporting tools to measure success/ ROI

Requirements

  • Bachelor’s degree with 3 - 5 years of experience producing cross-channel campaigns using marketing automation platforms
  • Experience in marketplace/ Ecommerce environment
  • Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications
  • Experience with the marketing automation / CRM tools: Hubspot, Braze, SFMC/ExactTarget, Adobe/ Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent,etc)
  • Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools
  • Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
  • HTML/ CSS knowledge and prior email coding experience is a plus
  • Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement

Benefits

What do we offer?

  • Attractive remuneration + commission
  • Comprehensive ongoing training and professional development career path programs
  • Work hard, play hard office culture led by a multi-national workforce
  • Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals


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