CRM Copywriting Executive

6 months ago


Singapur, Singapore Welovesupermom Pte Ltd Full time
  • Create impactful and results-oriented copy for campaigns, including emails, Whatsapp messaging flows, in-app notifications, landing pages and popups, to drive conversion/signup rate for various campaigns.
  • Employ proven direct-response techniques and principles to optimise copy for maximum conversion rates, continuously refining and testing copy variations to improve performance metrics.
  • Identify and use data/insights, as well as conduct A/B tests, on copy variations, CTA placement, content format, etc, to optimise performance metrics such as open rates, click-through rates, and conversions, and use insights to refine future content strategies.
  • Conduct relevant research to build in-depth understanding of market, social, local or lifestyle trends relevant to our user base and personas for use in content strategy and creation.
  • Develop and maintain copy guidelines, best practices, and templates for CRM communications and landing pages, ensuring consistency and adherence to brand standards.
  • Monitor and analyse campaign performance metrics, providing insights and recommendations to improve engagement and conversion rate.

Requirements

  • At least 4 years’ experience producing direct-response copy
  • Proven track record in copywriting for CRM campaigns, with tangible examples of driving conversion and achieving measurable results.
  • A knack for crafting persuasive and high-converting copy that drives user action
  • Able to work in a fast-paced environment and prioritise across multiple projects

Benefits

What do we offer?

  • Attractive remuneration + commission
  • Comprehensive ongoing training and professional development career path programs
  • Work hard, play hard office culture led by a multi-national workforce
  • Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals




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