Regional CRM

2 weeks ago


Singapur, Singapore Guerlain Full time
Job Description

CRM

  • Be the main contact with HQ CRM team and markets' CRM teams to ensure the smooth organization of the CRM events, Masterclasses, CRM topics (campaigns, loyalty programmes, data collection, lead generation intiatives).
  • Lead the markets in defining their annual CRM strategies and action plans and provide timely reviews to attain CRM goals.
  • Collaborate with markets to ensure that all executions are in line with global guidelines, brand expectations and local marketing objectives
  • Consolidate and analyze consumer data for key launch campaigns (both quantitative and qualitative) to derive business indication and provide related action plans for markets to deliver CRM objectives.
  • Garner latest consumer trends & insights in APAC

DIGITAL MARKETING:

  • Identify digital innovations within the industry, strategize future opportunities and pioneer new initiatives (eg. new apps and platforms)
  • Be involved in the execution of digital projects, whenever the opportunities arise and ensure the follow-up of the implementation of digital initiatives
Qualifications
  • Degree in Business Administration, Marketing/Digital Marketing or related disciplines
  • Experience in CRM analytics, Loyalty Program Management and Digital Marketing
  • Minimum four years of experience, the luxury industry & local market will be an advantage
  • Passionate in CRM, consumer journey & behaviors, customer loyalty & rewards and Digital marketing
  • Data-sensitive, logical thinking, strategic mind-set, analytical
  • Curious of insight analysis behind data & trends,
  • Well organized, proactive, dynamic, rigorous
  • Good communication skills (with multicultural teams and local external suppliers)
  • Strong ability to drive projects
Additional Information

WHAT CAN WE OFFER? _________

  • A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
  • Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

So, How Far Will You Take Dior?


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