Senior Manager, CRM
4 weeks ago
Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know our team:
The CRM team owns the data-driven customer experience for Grab consumers, delivery partners and merchants across South East Asia. The team develops the personalisation strategy across email, SMS, push notifications, in-app messaging and other marketing channels, whilst being a crucial part of the team which extends that personalisation strategy into our product and service channels.
Get to know the role:
The CRM Senior Manager/ Manager is responsible for developing, implementing, and managing online marketing strategies with regards to life cycle campaigns that help to bring growth and retention for the company in all verticals / services. Using owned, paid channels like SMS and Whatsapp and tools to reach and engage with to engage our App users and Partners.
Role:
Develop and execute regional CRM strategies and communications in for all Grabwide strategic initiatiives and or lifecycles
Work in partnership with Marketing Analytics to develop a deep understanding of what resonates with our Customers/ partners (Merchants or Drivers) , create and implement cross-channel, end-to-end customer journeys.
Optimize business rules that automate and drive content, triggers, audience segmentation, channel selection, creative messaging and communications cadence.
Build and monitor testing scenarios tied back to customer success KPIs to regularly surface business analytics, timely and accurate insights to improve campaign responsiveness.
Be the gatekeeper of all CRM campaigns, monitor the campaign pipeline and optimize the communication frequency
Maintain high levels of data hygiene with fast-growing, high-volume lists and data from multiple sources, including our data warehouse and CRM tools.
Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
Actively manage all the levers like contact list size and health, target criteria selection, cohorts and segments to create relevant and engaging campaigns for customers/partners.
Constantly stay informed with best in class acquisition, retention and advocacy practices.
Quickly identify and troubleshoot any campaign performance issues, and drive successful resolutions. Approve, establish and enforce direct communication rules and restrictions.
Manage CRM platform and communication related budget
Lead a team that is responsible for developing, implementing, executing regional CRM initiatives for Partners
The must haves:
Bachelor degree in a quantitative field required. Masters degree, MBA/MSc or related programs preferred
Hands-on experience with an ESP/CRM or marketing automation platforms
managing and executing email programs for consumer products with a major Email Service Provider or CRM platform.
7+ years of successful, diverse and progressive ecommerce/online marketing experience.
Minimum 5 years of direct CRM experience, mobile CRM preferred
Experience managing a sizeable (3+) team is mandatory.
Proven experience in setting up robust operations with clear visibility into throughput and SLA measurements.
Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment.
Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics .
Experience with A/B and more complex communication testing required.
Experience in conceptualizing and implementing marketing plans.
Strong Excel and data modelling skills.
Ability to manage various projects at once in an ever-changing environment, balancing an intense attention to detail with swift execution, working well with and inspiring cross-functional teams.
Passion for continuous improvement. Creative and self-starter.
Note: Seniority and job title will be dependent on experience.
Our Commitment
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
-
CRM Specialist/ Senior CRM Specialist
4 weeks ago
Singapur, Singapore Crypto.com Full timeResponsibilities Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies Assist CRM Manager in planning and executing CRM & campaign programs Leverage customer data to drive upsell and expand user usage Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user...
-
Senior/ Executive
1 month ago
Singapur, Singapore Parkway Pantai Limited Full timeThe Role Build CRM campaigns within the selected CRM platform to achieve markets business objectives. Collaborate with markets to: 1. Build the campaign / journey within the CRM platform. 2. Optimise mechanics of an integrated marketing campaign 3. Co-ordinate with markets on making the relevant data sets available for campaign building. Key...
-
CRM Lead
2 weeks ago
Singapur, Singapore WTW Full timeThe Role As the CRM Lead & Campaign Manager, you will play a pivotal role in driving our CRM strategy, leveraging Microsoft Dynamics 365, and orchestrating targeted campaigns to enhance customer engagement and retention. This role demands strategic prowess, analytical acumen, and adept campaign management skills. Key Responsibilities: CRM Champion...
-
Manager / Senior Manager, CRM Lifecycle
4 hours ago
Singapur, Singapore foodpanda Full timeJob Description Responsibilities: Own and implement end-to-end customer lifecycle marketing strategies, from ideation, project planning and execution, to performance management and optimization. Design and build automated CRM campaign journeys to acquire, groom and retain customers across various direct marketing channels. Analyze campaign...
-
Head CRM
4 hours ago
Singapur, Singapore foodpanda Full timeJob Description We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your...
-
Singapore - CRM Executive
3 weeks ago
Singapur, Singapore Shiseido Full timeMAIN PURPOSE The CRM executive will work with Shiseido Singapore prestige brand manager and regional team to consolidate and sharpen brand CRM strategy, to dig out business chance through data insight, and to create business value by leveraging LMS system. KEY RESPONSIBILITIES ...
-
CRM Analytics Platform Manager
1 month ago
Singapur, Singapore CGS-CIMB Securities Full timeRoles & Responsibilities About the role CGS-CIMB Securities (CGS-CIMB) is a leading integrated financial services provider in Asia. It is a joint venture between China Galaxy International Financial Holdings Limited, a wholly owned subsidiary of China Galaxy Securities Co. Ltd., and CIMB Group Sdn Bhd. Through a network of local offices,...
-
Product Owner
1 month ago
Singapur, Singapore Standard Chartered Bank Full timeRESPONSIBILITIES Strategy Collaborate with BB country teams to develop and detail the design (end state vision) of BB CRM platform including relevant integrations Develop the implementation roadmap for BB CRM with help of CRM product owners, secure alignment and budgets with senior management Be the front face of BB CRM squads for BB business...
-
Regional CRM Lead
4 hours ago
Singapur, Singapore Ninja Van Full timeNinja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000...
-
Software Engineer
1 month ago
Singapur, Singapore TikTok Full timeAbout the team The goal of the Global CRM Engineering team is to build a stable, flexible and intelligent CRM platform for TikTok, improve commercialization efficiency and client satisfaction. The Singapore CRM engineering team is tasked with creating the revenue planning and forecasting modules within the CRM. You'll work hands-on in a fast paced...
-
Manager, CRM Marketing
2 weeks ago
Singapur, Singapore Klook Travel Technology Pte. Ltd. (Singapore) Full timeAbout Klook We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences. Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality...
-
MS CRM Business Analyst/System Analyst
4 weeks ago
Singapur, Singapore Unison Consulting Pte Ltd Full timeRequirementsJob Title : MS CRM Business Analyst System Analyst with knowledge in CRM Platform (MS Dynamics) Experience in CRM modules for Customer Onboarding/Engagement Hands-on experience in the configuration of Microsoft Dynamics CRM. experience as a Business Analyst, Functional Consultant, Business Process Analyst, or ...
-
R&D Engineer II
3 weeks ago
Singapur, Singapore BIOTRONIK Full timeR&D Engineer II (Process Development), CRM As one of the world´s leading manufacturers of cardio- and endovascular medical devices, BIOTRONIK is headquartered in Berlin, Germany, and represented in over 100 countries by its global workforce. The work of our committed, highly specialized, exceptionally skilled employees results in crucial advancements in...
-
CRM Application Support Analyst
4 weeks ago
Singapur, Singapore ESET Full timeJob summary At ESET, our CRM Application Support Analyst as part of the Operations & Support APAC organization provides technical support for internal business customers/departments as well as our business partners/distributors within ESET APAC. Job description Providing phone and e-mail support for customers of the business system Management of support...
-
Growth Intern
4 weeks ago
Singapur, Singapore Love, Bonito Full timeAbout usLove, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely...
-
Technical Consultant, Microsoft
4 weeks ago
Singapur, Singapore NCS Full timeNCS is the leading technology services firm that operates across the Asia Pacific region in over 20 cities, providing consulting, digital services, technology solutions, and more. We believe in harnessing the power of technology to achieve extraordinary things, creating lasting value and impact for our communities, partners, and people. Our diverse...
-
CRM Application Support
6 days ago
Singapur, Singapore ESET Full timeJob summary At ESET, our CRM Application Support as part of the Operations & Support APAC organization provides technical support for internal business customers/departments as well as our business partners/distributors within ESET APAC. Job description Acts as a project manager of regional business systems related projects, such as system...
-
Junior Software Developer
1 month ago
Singapur, Singapore NCS Group Full timeNCS is the leading technology services firm that operates across the Asia Pacific region in over 20 cities, providing consulting, digital services, technology solutions, and more. We believe in harnessing the power of technology to achieve extraordinary things, creating lasting value and impact for our communities, partners, and people. Our diverse...
-
Junior Software Developer
1 month ago
Singapur, Singapore NCS Full timeNCS is the leading technology services firm that operates across the Asia Pacific region in over 20 cities, providing consulting, digital services, technology solutions, and more. We believe in harnessing the power of technology to achieve extraordinary things, creating lasting value and impact for our communities, partners, and people. Our diverse...
-
Sales Operations Manager – CRM
4 hours ago
Singapur, Singapore Rohde & Schwarz Full timeMake ideas real - with the perfect job. Right now we have several job openings for you. Functional area All Administration 8 Application Development 27 Construction 5 Controlling 6 Cybersecurity 2 Finance 17 Hardware Development 42 Human Resources 11 Information Technology 38 Law 5 Manufacturing 25 ...