Manager, CRM Marketing
2 weeks ago
About Klook
We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - P ush boundaries, A sk For and Give Feedback, T ake Ownership, and H elp Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
What you'll do:
Develop strategy, frameworks, and best practices for omnichannel, integrated CRM initiatives by designing & learning from experiments across owned marketing channels (eDM, App Push, SMS, In-app messaging)
Be the subject matter expert of Klook CRM stack comprising third-party marketing automation & segmentation tools and multiple in-house solutions
Identify pain points and opportunities along the customer journey through data crunching and analysis to increase customers' satisfaction and meet business targets
Work closely with Domestic Task Forces and E-commerce Operations teams globally to design and learn from impactful experiments that make smart usage of levers for demand generation and loyalty
Collaborate with stakeholders across the central functions to drive conversation around relevant metrics to gauge lifecycle health; including but not limited to retention rates and CLTV at various degrees of granularity
Partner with local marketing teams and MarTech PM to ensure best practices are implemented, execution is aligned, and coupon/credit spend ROI is optimised, providing guidance/training whenever necessary
What you'll need:
Minimum of 4 years relevant experience in Marketing, preferably Loyalty Marketing
Hands-on experience in marketing cloud/marketing automation tools, including but not limited to Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable, or MoEngage
Be curious about data, able to understand customer journeys, and take respective actions to optimise overall experience/performance. Understanding of Google Analytics and SQL is an advantage
A logical and analytical mindset to implement workflow, data rules, and audience logic
Basic understanding of HTML and CSS is a plus
A highly motivated, dynamic, and innovative team player with excellent interpersonal, communication, organizational, and problem-solving skills
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