Regional CRM and Digital Marketing Senior Executive, APAC

2 weeks ago


Singapur, Singapore Guerlain Full time
DESCRIPTION

Guerlain, a well-known luxury French Perfume & Cosmetics brand under the LVMH Group, has a rich history dating back to 1828. Specializing in Fragrance, Skincare, and Make-up, the brand is synonymous with the Culture of Beauty.

Operating in Travel Retail (Asia Pacific) and Local Markets (HK, Taiwan, South Korea, South East Asia & Oceania), the region plays a vital role in Guerlain's global market.

Joining the regional Marketing team in Singapore, you will report to the Senior Consumer Marketing Manager. Collaborating with HQ CRM teams in Paris and local teams, you will drive effective CRM strategies and innovative digital projects, making your mark in the rapidly growing Asia Pacific market.

ROLE

As a key player, you will lead CRM projects to elevate customer experiences. Your responsibilities include implementing CRM strategies aligned with the brand's vision, overseeing digital initiatives, and ensuring seamless communication between HQ and local teams.

MAIN MISSIONS

CRM (LOCAL MARKET AND TRAVEL RETAIL):

  • Coordinate CRM events, Masterclasses, and campaigns with HQ and local teams
  • Develop annual CRM strategies and action plans for markets
  • Ensure executions meet global guidelines and local objectives
  • Analyze consumer data for campaign insights
  • Stay updated on consumer trends in APAC

DIGITAL MARKETING AND E-COMMERCE (LOCAL MARKET):

  • Manage online boutiques in collaboration with local and HQ teams
  • Update e-business websites with new launches and animations
  • Provide monthly reports on e-Commerce performance
  • Identify industry innovations and pioneer new initiatives
  • Support media activations related to e-Commerce
KEY COMPETENCIES
  • Passion for CRM, consumer behavior, e-Commerce, and Digital Marketing
  • Data-driven and analytical mindset
  • Curiosity for data insights and trends
  • Proactive, organized, and dynamic
  • Strong project management skills
  • Effective communication across multicultural teams
QUALIFICATIONS & SKILLS
  • Degree in Business Administration, Marketing, or related field
  • Experience in CRM analytics, Loyalty Programs, and Digital Marketing
  • Minimum 4 years of luxury industry experience


  • Singapur, Singapore Guerlain Full time

    Job DescriptionDESCRIPTIONGuerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has been exploring, innovating and enhancing since 1828. With a portfolio that spans Fragrance, Skincare and Make-up, its signature is the Culture of Beauty.Covering Travel Retail (Asia Pacific) and Local Markets (HK, Taiwan, South Korea, South...


  • Singapur, Singapore Guerlain Full time

    Job DescriptionDESCRIPTIONGuerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has been exploring, innovating and enhancing since 1828. With a portfolio that spans Fragrance, Skincare and Make-up, its signature is the Culture of Beauty.Covering Travel Retail (Asia Pacific) and Local Markets (HK, Taiwan, South Korea, South...

  • Regional CRM

    3 weeks ago


    Singapur, Singapore Guerlain Full time

    Job DescriptionCRMBe the main contact with HQ CRM team and markets’ CRM teams to ensure the smooth organization of the CRM events, Masterclasses, CRM topics (campaigns, loyalty programmes, data collection, lead generation intiatives).Lead the markets in defining their annual CRM strategies and action plans and provide timely reviews to attain CRM...

  • Regional CRM

    2 weeks ago


    Singapur, Singapore Guerlain Full time

    Job DescriptionCRMBe the main contact with HQ CRM team and markets' CRM teams to ensure the smooth organization of the CRM events, Masterclasses, CRM topics (campaigns, loyalty programmes, data collection, lead generation intiatives).Lead the markets in defining their annual CRM strategies and action plans and provide timely reviews to attain CRM...


  • Singapur, Singapore Brenntag Full time

    Our team in Singapore currently has an opening for a Regional Marketing Specialist, APAC YOUR ROLE & RESPONSIBILITIES Our team in APAC currently hasan open position for a Marketing Specialist. As part of the Brenntag GlobalMarketing Team, you will be the main contact for the regional businessdivisions Brenntag Specialties and Brenntag...


  • Singapur, Singapore DIGITAL REALTY Full time

    Your role The Growth Marketing Director will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across digital and traditional channels. This role requires a data-driven mindset, strategic thinking, and a deep understanding of marketing technologies and tactics,...


  • Singapur, Singapore DIGITAL REALTY Full time

    Your role The Growth Marketing Director will be responsible for developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across digital and traditional channels. This role requires a data-driven mindset, strategic thinking, and a deep understanding of marketing technologies and tactics,...


  • Singapur, Singapore ANRADUS PTE. LTD. Full time

    Roles & ResponsibilitiesJob Description Industry/ Organization Type: Manufacturing & Production Position Title: Digital Marketing Executive (APAC)/ Digital Marketing Specialist (APAC) Working Location: Woodlands Working Hours: 5 days, Monday – Friday (9 am – 6 pm) Salary Package: Up to $3800 + $100 Transport Allowances + Variable Bonus Duration:...


  • Singapur, Singapore ANRADUS PTE. LTD. Full time

    Roles & ResponsibilitiesJob Description Industry/ Organization Type: Manufacturing & Production Position Title: Digital Marketing Executive (APAC)/ Digital Marketing Specialist (APAC) Working Location: Woodlands Working Hours: 5 days, Monday – Friday (9 am – 6 pm) Salary Package: Up to $3800 + $100 Transport Allowances + Variable Bonus Duration:...


  • Singapur, Singapore OutSystems Full time

    There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystemsJob description, low-code style:As the top low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. Let's get straight to it: As APAC Partner Marketing Manager, you will...


  • Singapur, Singapore Adelphi Digital Full time

    Senior Digital Marketing Administrator Singapore Adelphi Digital is looking for a highly organized marketing administrator to manage our marketing operations across the Asia-pacific. This is a one-of-a-kind opportunity where you’re going to help blaze the trail for our growth, plus your own. Duties and Responsibilities: Show...


  • Singapur, Singapore Brookfield Asset Management Full time

    Job Description About the role The Senior Vice President, Marketing – APAC will be responsible for planning, developing and executing the region’s strategic marketing plan in alignment with business objectives and priorities. The ideal candidate has direct experience working within a global asset management organization and a history of managing...

  • Senior CRM Executive

    2 weeks ago


    Singapur, Singapore CHANEL Full time

    About the Job This role is crucial in driving customer relationship management (CRM) initiatives under the CHANEL Fragrance and Beauty Division and ensuring a consistent client experience at all CHANEL FBP stores. The ideal candidate should understand CRM in the luxury retail landscape and identify key CRM strategies to spearhead the brand across different...


  • Singapur, Singapore KEPLER SEARCH PTE. LTD. Full time

    Roles & ResponsibilitiesAs the Marketing Director, with a background in B2B technology firms, you'll lead the development and implementation of comprehensive marketing strategies to bolster customer acquisition, retention, and revenue growth across various channels, both digital and traditional.Responsibilities Create and implement diverse marketing plans...


  • Singapur, Singapore KEPLER SEARCH PTE. LTD. Full time

    Roles & ResponsibilitiesAs the Marketing Director, with a background in B2B technology firms, you'll lead the development and implementation of comprehensive marketing strategies to bolster customer acquisition, retention, and revenue growth across various channels, both digital and traditional.Responsibilities Create and implement diverse marketing plans...


  • Singapur, Singapore Moet Hennessy Travel Retail Full time

    Position THE ROLE: We are looking for a Travel Retail Regional Marketing Intern who is able to commit to a full-time internship for 4 months starting from July to support the Senior Regional Marketing Manager. You will assist in executing key marketing initiatives across the APAC region, including the rollout of innovations, managing market...


  • Singapur, Singapore SAMSUNG Full time

    Position Summary As the Digital Marketing Strategy and Creatives Head, your role is pivotal in driving Samsung's digital marketing efforts in the Southeast Asia and Oceania (SEAO) region. Reporting directly to the Head of Digital Marketing, you will lead a team responsible for crafting and executing innovative digital strategies that enhance customer...


  • Singapur, Singapore SAMSUNG Full time

    Position Summary As the Digital Marketing Strategy and Creatives Head, your role is pivotal in driving Samsung's digital marketing efforts in the Southeast Asia and Oceania (SEAO) region. Reporting directly to the Head of Digital Marketing, you will lead a team responsible for crafting and executing innovative digital strategies that enhance customer...

  • Senior Manager, CRM

    2 months ago


    Singapur, Singapore Grab Full time

    Life at Grab At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia. Get to know our team: ...

  • Senior Manager, CRM

    4 weeks ago


    Singapur, Singapore Grab Full time

    Life at Grab At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia. Get to know our team: ...