Regional Digital Marketing Manager, Strategy

Position Summary

As the Digital Marketing Strategy and Creatives Head, your role is pivotal in driving Samsung's digital marketing efforts in the Southeast Asia and Oceania (SEAO) region.

Reporting directly to the Head of Digital Marketing, you will lead a team responsible for crafting and executing innovative digital strategies that enhance customer engagement, loyalty, and revenue. Drawing insights from our consumers and external industry players, you will define the strategic roadmap for digital marketing excellence, elevating our Paid and Owned Marketing approaches.

Role and Responsibilities

Strategic Leadership and Planning (15%)

Develop and execute comprehensive digital marketing strategies tailored to the SEAO region, leveraging industry trends, consumer behaviors, and competitive insights. Lead the exploration of emerging communication platforms and consumer trends to identify opportunities for differentiation and innovation. Define audience segmentations, communication strategies, and contact plans to personalize marketing communications and optimize customer engagement. Present strategic recommendations, market insights, and competitive analyses to senior leadership, guiding decision-making and resource allocation. Lead and inspire a high-performing team, fostering innovation, collaboration, and accountability. Define team members' goals and career development plans, mentoring and empowering them to maximize their potential and drive impactful results. Provide comprehensive business and team reports to drive transparency and accountability.

Multichannel Marketing Strategy and Execution (15%)

Develop and implement multichannel marketing strategies to enhance customer engagement and drive brand awareness across various touchpoints, with a focus on CRM and direct marketing channels. Drive regional cross-business unit campaign initiatives, ensuring cohesive execution and maximizing campaign effectiveness. Direct and collaborate with agency creative and content teams to develop compelling campaign assets tailored to different channels and audience segments. Implement data-driven approaches to personalize marketing communications and improve customer retention and loyalty.

Data Marketing and CRM Strategy (30%)

Develop and execute 1P audience strategy and plan, defining target audiences and segmentation strategies for effective acquisition and retention. Lead strategy and creative brief development, consolidating feedback from subsidiaries and regional teams, ensuring consistent execution by agencies. Oversee CRM creative development and publishing, aligning with brand guidelines and campaign objectives to enhance customer engagement and loyalty. Manage market calendar planning and coordination with internal and external stakeholders, optimizing campaign performance across channels. Facilitate communication between regional and global teams, ensuring alignment with overarching strategies and objectives. Provide monthly market governance support, disseminating RHQ monthly calendar to subsidiaries, ensuring alignment with regional priorities for effective strategic initiatives. Develop and execute data-driven marketing strategies, leading integrated campaigns aligned with brand objectives and customer insights. Drive owned and paid CRM strategies, overseeing consistent execution across touchpoints to enhance customer experiences and interactions. Optimize campaign performance through market calendar planning, ensuring alignment with business objectives and regional priorities.

Loyalty Programme and Community Activation (20%)

Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales Collaborate with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programmes. Manage Samsung Rewards and Members Store marketing activities, driving engagement and participation through targeted campaigns and promotions. Lead loyalty programs and Post Purchase Experience strategies, defining content strategies, and overseeing the creative publishing and copy writing process. Drive community activation efforts to engage members and drive brand advocacy.

Campaign Oversight and Performance Analysis (10%)

Monitor campaign performance and conduct post-campaign analysis to evaluate effectiveness and ROI. Derive actionable insights to optimize future campaigns and improve overall performance. Collaborate with the Performance and Operations Lead to ensure seamless execution and alignment with business objectives.

Team and Stakeholder Management (10%)

Team reporting and Budget Management. Prepare strategic business reporting decks, present strategy proposals & campaign plans to stakeholders, gaining buy-in alignment. Manage stakeholder expectations and provide regular updates on campaign performance and strategic initiatives and project progress Strict management of team budget and maintain strong vendor performance/relationships. Ensure compliance with Samsung finance processes and timelines.

Skills and Qualifications

Bachelor’s Degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred. Minimum of 8-10 years of experience in marketing strategy, planning, or related role. Experience in digital marketing and familiarity with CRM channels is a plus. Strong project management skills and proficiency in marketing analytics tools. Ability to travel regionally and at short notice, as needed.

Competencies Required

Independent and Strategic Thinking: Self driven, highly responsible with ability to develop and execute strategic marketing plans aligned with business objectives, drawing insights from top industry players to drive digital marketing strategies. Market Analysis : Proficiency in conducting comprehensive market research and analysis to identify growth opportunities, market trends, and consumer insights, informing strategic decision-making. Campaign Development: Experience in developing integrated marketing campaigns across various channels and platforms, ensuring alignment with brand objectives and audience preferences. Audience Segmentation Expertise : Familiarity with audience segmentation and a passion for understanding consumer insights, translating them into actionable business ideas to drive campaign effectiveness. Performance Analysis: Strong analytical skills to monitor campaign performance, derive actionable insights, and optimize strategies for maximum impact, utilizing advanced analytics tools and methodologies. Leadership: Proven leadership skills to inspire and empower teams, fostering collaboration, innovation, and accountability in driving digital marketing initiatives. Ability to determine and provide clear direction amidst ambiguity Communication: Excellent communication and presentation skills to articulate complex ideas, gain stakeholder buy-in, and effectively convey marketing strategies and campaign outcomes . Collaboration: Ability to collaborate effectively with cross-functional teams and external partners to achieve shared goals, fostering a culture of teamwork and alignment in executing digital marketing strategies. Adaptability: Flexibility to adapt to changing market dynamics, consumer behaviors, and business priorities, adjusting digital marketing strategies accordingly to drive success. Problem-solving: Strong problem-solving skills to address challenges, identify opportunities for improvement, and drive continuous optimization of digital marketing initiatives. Creativity : Innovative thinking to develop creative and impactful marketing strategies and campaigns, inspired by emerging trends and innovative approaches in the digital marketing landscape.

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