Partner Marketing Manager APAC

2 weeks ago

Singapur, Singapore OutSystems Full time

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems

Job description, low-code style:
As the top low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. Let's get straight to it: As APAC Partner Marketing Manager, you will lead the partner marketing strategy across the APAC region. This crucial role, part of the Global Partner Marketing Team, focuses on developing scalable co-marketing programs with regional demand generation managers to speed up partner-influenced pipeline and opportunities.

You will collaborate closely with global and regional teams to align go-to-market strategies and maximize the value of strategic APAC partners through global campaigns, digital programs, regional events, and ABX campaigns. Additionally, you will oversee the APAC Marketing Development Fund (MDF) program, create demand gen offerings with regional agencies, and develop self-service tools and resources.

What you'll do:

  • Own and execute APAC Partner Marketing Plan (across 4 Geos) with deep knowledge of APAC markets and regional diversity.
  • Develop a regional support model, quarterly MDF investments, pipeline targets, revenue targets, and ROI in partnership with cross-functional leadership.
  • Optimize systems and tools for reporting, scalability, and partner self-service, including MDF process, PRM, CRM, Asana, and marketing automation tools.
  • Maintain cross-functional relationships with key OutSystems regional and global stakeholders, including APAC partner sales team, regional sales, global campaigns, product marketing, and APAC demand generation managers to develop and execute partner marketing strategies.
  • Build strong partnerships and work directly with key partners to drive scalable, partner-led programs funded via MDF, maximizing ROI and aligning with OutSystems' go-to-market strategy.
  • Develop a range of agency-supported offerings to assist key partners with planning and executing external-facing marketing campaigns.
  • Develop and tailor global materials for region-specific campaign kits, messaging, use cases, and partner stories for both internal and external audiences.
  • Create and adjust market-to-partner strategies relevant to the APAC region, in line with the Global Partner Marketing framework.

Required Skills:

  • Extensive knowledge and successful experience in related partner marketing roles and broad-based demand generation in B2B technology.
  • Experience in a dynamic, highly matrixed environment with a strong channel-focused go-to-market approach.
  • Experience with various partnership types and models, including GSIs, regional SIs, tech partnerships, and ISVs.
  • Passion for partner marketing and its impact on revenue growth.
  • Ability to prioritize, execute with quality and timeliness, and manage cross-channel co-marketing campaigns effectively.
  • Results-focused with strong analytical skills and experience reporting on marketing KPIs to senior leadership.
  • Quick learner with the ability to act based on learnings, work with and influence senior leadership, and excellent communication and presentation skills.
  • Self-starter with a growth mindset, urgency, and ability to drive initiatives.

Background & Experience:

  • Experience in the technology sector, preferably in SaaS.
  • 5-8 years of experience in channel/partner marketing and enablement.
  • Proficiency in marketing automation and CRM platforms, with preference for Marketo and Salesforce.
  • Experience with partner marketing tools like TCMA platforms is beneficial.
  • Experience working with in-house or external SDR organizations is a plus.

The Longer Story:

One of the fastest-growing B2B software companies globally, OutSystems aims to empower organizations to innovate through software. We are seeking talented individuals to join us in helping companies tackle strategic business challenges, from process modernization to enhancing employee and customer experiences. As part of the OutSystems team, you will contribute to building, delivering, managing, and evolving low-code software preferred by professional developers worldwide.

OutSystems, with a vast developer community, numerous employees, partners, and customers across various countries and industries, fosters a culture of growth, innovation, and diversity.

Working at OutSystems:

With high standards and a culture of global collaboration, OutSystems values growth, development, and innovation. The company encourages proactive, creative approaches, offers diverse career progression opportunities, and fosters a disruptive mindset that connects individual work to the broader vision.

  • Empowering teams to innovate and grow.
  • Career development opportunities and skill mastery.
  • Collaboration with smart, hardworking global colleagues.
  • A disruptive DNA that challenges the status quo.
  • A culture of curiosity and continuous improvement.

OutSystems promotes an inclusive environment where diversity drives creativity and innovation. Committed to equal opportunities, the company values diverse perspectives and talents, reflected in its inclusive programs and initiatives.

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