Partner Marketing Manager APAC
4 weeks ago
There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems
Job description, low-code style:
As the #1 low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. So, let us cut to the chase: As APAC Partner Marketing Manager , you will lead the to, through and with partner marketing strategy across APAC. This integral role, as part of the Global Partner Marketing Team, will develop and direct scalable co-marketing programs together with regional demand generation managers to accelerate partner-influenced pipeline and opportunities.
You will work closely with global and regional teams to align our go-to-market strategies and maximize the value of strategic APAC partners through global campaigns, digital programs, and regional events and ABX campaigns. Additionally, you will be responsible for managing the APAC Marketing Development Fund (MDF) program, developing packaged demand gen offerings with regional agencies, and creating self-service tools and resources.
What you’ll do:
Own and execute APAC Partner Marketing Plan (consists of 4 Geos). Apply strong knowledge of APAC markets and understanding of the diversity of the regional needs.
Develop regional support model, quarterly MDF investments, pipeline, revenue targets, and ROI from partner marketing investment in collaboration with cross functional leadership team.
Optimize systems and tools for reporting, scalability and partner self-service, including MDF process, PRM, CRM, Asana, and marketing automation tools.
Maintaining cross-functional relationships with key OutSystems regional and global stakeholders, including APAC partners sales team, regional sales, global campaigns, product marketing, as well as APAC demand generation managers to ideate and deliver on partner marketing strategies
Build strong relationships and collaborate directly with key partners to drive scalable, partner-led programs, funded via MDF, that maximizes ROI and aligns to OutSystems go-to-market strategy, brand and messaging.
Develop a menu of turnkey agency-supported offerings to support key regional partners with planning and execution of external-facing marketing campaigns including events, thought leadership, content programs, email marketing, webinars, appointment setting, etc.
Develop and/or repurpose global materials to ensure region-relevant campaign kits, joint messaging, use cases, partner stories, etc. for both internal and external audiences.
Create and adapt market-to and through partner strategies that are relevant for the APAC region, aligned to the Global Partner Marketing framework.
Required Skills
Comprehensive knowledge of and demonstrated success in related partner marketing roles and broad-based demand generation in B2B technology
Experience operating in a dynamic, highly matrixed environment with strong channel-focused go-to-market
Experience working with different partnership types and models including GSIs, regional SIs, tech partnerships and ISVs.
Passionate about partner marketing and its ability to impact revenue growth.
Ability to prioritize and execute with quality and timeliness.
Experience managing cross-channel, integrated co-marketing campaigns from strategy, planning, activation, measurement/analysis, optimisation.
Highly results focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership / stakeholders.
Ability to learn quickly, synthesize and act based on learnings.
Ability to work with and influence senior leadership.
Highly effective verbal and written communication / presentation skills.
Self starter with a growth mindset and ability to act with urgency.
Background & Experience:
Experience in the technology sector required (SaaS industry experience preferred)
The candidate must be a hands-on individual who have had at least 5-8 years of experience in channel/partner marketing and enablement
Proficiency in marketing automation and CRM platforms (Marketo and Salesforce preferred)
Experience with partner marketing tools such as TCMA platforms is preferred
Experience working with in-house or external SDR organizations preferred
The Longer Story:
One of the fastest-growing B2B software companies in the world, OutSystems is on a mission to enable every organization to innovate through software. We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage, and evolve software that is a low-code market leader and preferred by professional developers around the world.
OutSystems is a truly global company, with more than 525,000 developer community members, 1,700 employees, 400 partners, and thousands of active customers in over 87 countries and across 22 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, and Singapore, and of course has a thriving, worldwide community of remote employees.
Working at OutSystems:
We do not have many rules, but we do have high standards and a culture of global collaboration. Our commitment to our culture is highlighted in The Small Book of the Few Big Rules , written by our Founder and CEO, Paulo Rosado. This commitment to culture landed us in the Forbes top cloud computing employers four years in a row.
We grow, change, and innovate, and give our teams the space to be proactive and creative.
We care about growth and development. Vertical career progression is obvious, and we also encourage lateral moves, joining different teams, and mastering new skills.
Global colleagues who are as smart, hardworking, and driven as you.
Our DNA is disrupting the status quo. It is why our company exists.
We “Ask Why” a lot. It helps us connect our individual work to the bigger picture and often uncovers a better, more agile way.
OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.
Are you ready for the next step in your career? Then we’d love to hear from you
Join us in disrupting the status quo of the low-code market, we give you the power to "Ask Why", you give our customers the power to innovate through software
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