Director, Wealth/ APAC Marketing
4 weeks ago
About the Role
The Position
The Director of APAC Marketing is responsible for leading the firm’s marketing efforts in APAC covering Australia, Japan, Greater China and Singapore and is a member of and key contributor to the global marketing leadership team. This role will report to the global Head of Marketing. This individual will lead the team responsible for the development, direction, execution, and measurement of the marketing strategy and supporting programs that position and promote the firm’s reputation, brand, investment capabilities and products/funds in the APAC region. This marketing leader will serve as a strategic thought partner to the business and will partner closely with key stakeholders including sales, relationship management, product management, fund sponsors organizations, compliance, and investors.
The candidate is expected to bring extensive regional knowledge and experience in working with different investor types and investment strategies across all major asset classes as well as alternatives and privates. The individual will have experience with multiple marketing disciplines, including persona and buyer journey development, product positioning for buyers in the region, public relations, campaign development, and thought leadership. This role requires the ability to establish strong and collaborative working relationships across functions and geographies as well as to manage and lead a local team members located across four locations.
Key responsibilities include:
Leadership of APAC marketing function and team
Development of regional marketing strategy and planning aligned to firm and sales priorities
Regional public relations
Regional campaign strategy and execution
Regional digital marketing and oversight of regional/country websites
Regional content strategy and content development that balances global and local needs
Regional events strategy and execution
Measurement and metrics of regional marketing programs and communication of progress to key stakeholders
Qualifications
The ideal candidate will possess the following qualifications:
Extensive marketing experience in APAC within the asset management industry, with deep knowledge of regional wealth and wholesale segments
Experience in institutional marketing also a plus
Expertise in APAC asset management industry including regulatory and legislative landscape, knowledge of UCITS and local fund ranges marketing rules across APAC especially in Singapore and Hong Kong, and understanding of financial promotions rules
Fluency in English and additional Asian language skills such as Mandarin
Skilled manager and leader with track record of hiring, developing, and motivating talents
Ability to work in global organisation managing multiple stakeholders and tight timelines
Commercial mindset with a focus on what activities will have the greatest impact on the business
Demonstrated interest in investments and solid knowledge across both traditional and alternative asset classes
Passion for working in a collaborative environment as part of a global team
Creative marketer who stays abreast of evolving practices inside and outside the industry
Strong influencer and skilled communicator with variety of stakeholders including senior management
Intellectually curious with an entrepreneurial mindset
Strong fit with the firm’s cultural tenets of inclusivity, collaboration, accountability, and collegiality
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