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CRM Executive

4 months ago

Singapur, Singapore The Body Shop Full time

Your role in a nutshell

Reporting to the Senior CRM Manager - HK & SG, this role will support, maintain and execute the CRM program and communications to drive customer loyalty, new customer acquisition and to achieve sales target and CRM KPIs for the Singapore market.

More about the role

Primary Accountabilities:

CRM Communications

Manage all members’ communication (eDM, SMS and other channels if necessary) from end to end to support in achieving sales objectives and CRM KPIs, based on the CRM communications schedule Support and prepare eDM / SMS contents / CRM collaterals, campaign set up, segmentation and all other tasks related to CRM communication Liaise with internal departments to ensure CRM communications are executed accurately and on a timely basis Ensure content of lifecycle campaign is up-to-date Work closely with Brand team on website content updates related to CRM communications

CRM Campaigns and Membership

Support all aspects of the LYBC membership programme, lifecycle campaign management and CRM related tactical activities per event calendar Work with internal teams and external vendors to support members’ activities and workshops including but not limited to event invite, RSVP and on-site event support Coordinate with internal teams to ensure smooth execution of CRM related activities Prepare and ensure information on CRM related activities are cascaded clearly to Operations team Liaise with external customer service agency on handling membership related enquiries on a timely basis Upkeep CRM data integrity through regular data cleansing exercises

Reporting

Update LYBC weekly and monthly sales performance Update LYBC campaigns results and prepare post-mortem on timely basis Update all Campaign set-up details, and content information

Others

Report and follow-up closely with IT on CRM-related system issues Provide support to CRM system change projects Actively seek out and report information on market and competitive intelligence Perform any other tasks as assigned

What we look for

Experience:

2 to 3 years of relevant experience preferably in beauty industry Strong knowledge in CRM, Direct Marketing and/or Loyalty Marketing processes Experience in digital media marketing is an added advantage

Qualifications:

Degree in Business, Marketing, Communications or related disciplines

Competencies required:

Independent and self-motivated with positive attitude Able to converse and write well in English and converse in basic Mandarin Sound commercial acumen with strong data analysis to compile reports Meticulous and detailed-orientated Good communication skills and a good team player and can work well with others Fast learner and able to work under dynamic retail environment Proficiency in using Microsoft Excel, PowerPoint and Word Passion in retail / beauty-related products