CRM Strategist

7 days ago


Singapur, Singapore Welovesupermom Pte Ltd Full time
Job Title: CRM Executive

We are seeking a highly skilled CRM Executive to join our team at Welovesupermom Pte Ltd. As a key member of our marketing team, you will be responsible for driving signups, purchases, affiliate conversions, user engagement, revenue growth, and customer retention through email, SMS, and loyalty channels.

Key Responsibilities:
  • Email Operations Management: Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners, and internal cross-functional teams (marketing, creative).
  • CRM Strategy Development: Formulate innovative CRM strategies based on customer insights that create unique customer experiences.
  • Loyalty Program Development: Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased trading frequency, and facilitate cross-product and ROI.
  • Customer Feedback Analysis: Develop and implement a Customer Feedback Program, providing insights to cross-functional partners.
  • Campaign Analysis: Complete analysis and consolidation of CRM campaigns using control techniques and corporate reporting tools to measure success and ROI.
Requirements:
  • Education and Experience: Bachelor's degree with 3-5 years of experience producing cross-channel campaigns using marketing automation platforms.
  • Marketplace Experience: Experience in a marketplace or e-commerce environment.
  • CRM and Analytics Expertise: Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications.
  • Marketing Automation Tools: Experience with marketing automation/CRM tools: Hubspot, Braze, SFMC/ExactTarget, Adobe/Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent, etc.
  • Industry Knowledge: Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools.
  • Technical Skills: Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs.
  • HTML/CSS Knowledge: HTML/CSS knowledge and prior email coding experience is a plus.
  • Analytical Thinking: Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement.
What We Offer:
  • Attractive Remuneration: Attractive remuneration package with commission.
  • Comprehensive Training: Comprehensive ongoing training and professional development career path programs.
  • Dynamic Work Environment: Work hard, play hard office culture led by a multi-national workforce.
  • Team-Based Workplace: Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals.


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