Product Marketing Strategist

2 days ago

Singapur, Singapore ESET Full time
Job Summary

The Product Marketing Specialist serves as the expert on ESET business and consumer products for the assigned market. This role will partner closely with Sales Teams and cross-functional teams to drive product strategy, product innovation, and the execution of go-to-market plans.

Key Responsibilities
  • Develop and implement GTM strategy and product marketing strategy for B2B and B2C products.
  • Conduct research on ESET business, competitor offerings, and competitive landscape to differentiate ESET solutions.
  • Research, write, and produce product marketing collaterals to support sales efforts, including pitch decks, sales scripts, product brochures, whitepapers, email content, website content, videos, battlecards, and other sales enablement materials.
  • Proactively identify issues and areas of enhancements on product messaging to value-add marketing efforts.
  • Plan and conduct product positioning and product marketing training for relevant stakeholders.
  • Support the marketing team in developing marketing messaging for marketing assets, such as EDM, website content, articles, webinar content, and presentations.
Requirements
  • A minimum of 4-6 years of related experience in product marketing with a strong background in B2B (at least 60%).
  • Strong analytic skills and ability to proficiently use analytic software, such as Qlik Sense and Microsoft Excel.
  • Good knowledge and understanding of B2B IT buyers and consumer behavior trends, and ability to generate new ideas to engage them.
  • Strong project management skills, ability to multitask, and work in a fast-paced environment.
  • Well-versed in specialized marketing concepts, principles, and tactics.
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM).
  • Knowledge of marketing budget management.

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