CRM Executive
5 days ago
Support customer engagement programmes, brand campaigns and communications
Plan and execute CRM strategies/ campaigns
Personalisation of customer segments and creative dynamic content. Customer engagement and manage customer lifecycle
Track, analyse and report the effectiveness of these campaigns to retain existing customers, increasing brand loyalty, and expanding the company’s brand value
Grow customer databases and customer retention through benefits and services
**Job Requirements**:
Diploma/ Degree in Business, Sales and Marketing or equivalent, with at least 4 years of relevant working experience. Experienced in managing customer loyalty program
Experience managing CRM campaigns/ projects
Experienced in using CRM and analytical systems
Good communication and presentation skills as need to collaborate with with stakeholders in briefings or presentations
Able to manage multiple work streams simultaneously and manage competing priorities.
**HR Affiliates; EA No**: 10C3060; ROC No: 53164100K
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