Marketing Executive

6 days ago

Singapore The Chope Group Pte Ltd Full time

Company Introduction
Chope is dining made easy. As the leading dining platform in Asia, we connect diners to restaurants for memorable experiencers, more often.
Having seated more than 100 million diners, Chope understands what gets people excited about dining out, and how best to maximise business for over 13,000 restaurant partners. With Chope, diners can discover restaurants, make bookings, save with deals, and order pick-up and delivery on the app. Chope’s demand generating diner platform is seamlessly incorporated with a suite of integrated restaurant solutions that encompass reservation, call, queue, and table management.

At a glance
Be a fundamental part of the regional team’s CRM activities in conjunction with local markets (Singapore, Thailand, Indonesia, Hong Kong, China) supporting both B2C and B2B CRM.
About the role
- Work closely with the Senior Marketing Executive (CRM) and local marketers to roll out CRM strategies to onboard, engage, upsell and prevent churn for our users.
- Has a data-driven mindset to understand local market users and performance and deploy findings to fine-tune / launch targeted campaigns.
- Has some experience in planning / executing customer campaigns before with the use of targeted segmentations and personalization that tap into overall customer lifecycle / loyalty plan.
- Understands test and learn approach to campaigns to discover the best mix of strategies required for engage and retain users.
- Be able to liaise with local markets to ensure all local market relevance for regional campaigns to be launched.
- Monitor and ensure all CRM KPIs are tracked by markets on a monthly basis for reporting.
- Collaborate with technical stakeholders to drive implementation of CRM projects
- Helps to manage relationships with MoEngage and other platform vendors to troubleshoot for issues where necessary.

**Requirements**:

- Has at least 1 year experience in CRM
- Strong willingness to learn and grow independently
- Have understanding of data capture and data cleaning practices to ensure smooth execution of campaigns and how it ties back to business outcomes
- Prior experience in agile CRM tools, HTML, Excel, SQL is a plus
- Highly adaptable, meticulous and able to think critically to solve problems
- Strong interpersonal and effective communication skills
- Analytical, detail-oriented, and conscientious
- Comfortable working both independently and as part of a team
- Self driven and motivated

**Benefits**:

- Hands-on action: Sink your teeth into opportunities that’ll deliver both impact and meaning to the Chope customer experience.
- Autonomy & ownership: Show up, work it, and strut your stuff Take on challenges, hone new skills, and adopt a test-and-learn mindset.
- Open & collaborative culture: Build networks and expertise across functions and markets, with insightful pow-wows and valuable feedback.
- Flexible work: Make work revolve around life, not the other way round. Boost efficiency with flexible arrangements that support your well-being and need.

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