Catering Sales Manager

4 days ago


Singapore CONRAD SINGAPORE ORCHARD Full time

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

The Catering Sales Manager is in charge of bringing in sales for the function spaces (corporate, social and/or weddings), develop market segments and ensuring a successful execution of event and customer satisfaction.

**What will I be doing?**

As the Catering Sales Manager, you will be responsible for performing the following tasks to the highest standards:
**Selling Philosophy**
- Aggressively prospect and sell individual accounts on behalf of the hotel in accordance with the objectives established in the Marketing Plan.
- Ensure that quotas are met.
- Ensure that sales activities, preferred accounts and bookings are focused to yield maximum revenue per available function room.
- Coordinate the sales efforts between sales department and catering to ensure proper utilization of function space to yield maximum revenues
- Response for successful execution of event and customer satisfaction to ensure customer remains loyal and books future business with Conrad Singapore Orchard
- Maximizes revenues, profitability and controls expenses through effective negotiation of food and beverage, meeting room rental and other resources to contract phrase.
- The ability to pursue and evaluate, solicit, sell and confirm business as required to meet individual goals and overall budgeted catering sales and profitability.
- The ability to make telephone and personal sales calls on accounts. Follow up promptly with appropriate action to support telephone and personal sales calls.
- Develop creative and attractive menu presentations for potential clients.
- Maintain an active trace / follow-up system on all personal sales calls and inquiries.
- The ability to negotiate with clients and achieve maximum revenue / profit potential while satisfying client needs.
- Understand and use the various sales tools the company provides to support sales.
- Demonstrate the energy and commitment to meet and exceed personal goals.
- Sell all hotel products and services.
- Assist in developing and executing projects for assigned market areas to increase catering activity, volume and profit.
- Finalize all bookings, maximizing all revenue potential by upselling in all revenue producing areas.
- Be knowledgeable about the clientele mix, seasonal periods and festivities and make recommendations to management for competitive analysis and budgeting purposes.
- The ability to communicate effectively with the Catering team members responsible for booking various social / wedding / corporate business, as well as all other department team members who will be involved in carrying out the needs of the guests.
- The ability to act as the liaison between the client and the hotel for all of the client’s needs (i.e. Hotel rooms, catering & events, audio visual, food tasting).

**Sales Effectiveness & Time Management**
- Make a strong and positive impression on clients in individual and group settings.
- Listen and comprehend client’s need and goals.
- Develop and utilize proper selling skills.
- Coordinate with other departments to ensure quality of guest satisfaction.
- Review all function spaces with the Banquet Manager in regards to any requirements for a function.
- Treat active selling, solicitation and business development as #1 job priority.
- Allocate time and effort on accounts, based on their potential.
- Schedule activities effectively.
- Handle sales calls and trips in a cost and time efficient manner.
- Plan for activities in advance.

**Product Knowledge & Training**
- Have an excellent knowledge of hotel facilities, capacities and dimensions of the hotel’s function spaces.
- To be fully versed in all function spaces, facilities and capabilities of competitive markets.
- Conduct at least 2 market surveys per year on competitors’ packages and pricing.
- To attend any related trade shows / fairs on current market competition.
- Actively participate in training opportunities
- Maintain a thorough concept of food cost and menu planning
- The ability to maintain the policies set forth in the contracts (i.e. deposits, minimum spending, billing instructions).
- Respond to all telephone and walk-in inquiries regarding function spaces.
- Conduct tours of the property with potential and existing clients.
- Comfor



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