Manager, Sales

**About us**
Country Foods is a wholly owned subsidiary of SATS Food Services. We are one of Singapore's largest food importers, distributors and manufacturers. Our key accounts include over 1,000 clients and our portfolio of products comprises over 800 branded and white label products. Leveraging SATS' global network, and in collaboration with Temasek and EDB, Country Foods offers our partners and customers a one-stop go-to-market platform to bring sustainably sourced foods and solutions to Singapore and Asia.
**Key Responsibilities**
The Manager Sales plays an integral role in ensuring profitable growth by:
**Customer Strategy and Business Plan**
- Works in close collaboration with Key Account Manager/Executive and jointly develops with the customer the strategic annual customer plan for his/her respective categories and joint business plan for the year.
- Works in close collaboration with Key Account Manager/Executive and the IBP Category Leaders for the category input, and with Brand Development Manager and Marketing for the banner/channel plan.
- Manage the Channel and Customer P&;L for his/her respective categories.
- Closes the deal with the Customer by negotiating the trading terms, trade funding, and counterparts according to the Country Foods' strategy on his/her categories.
- Manages overall levels of Customer Investments for his/her Channel.
- Monitors Customer Performance by tracking customer contribution and market share for major categories.
- Deliver the agreed plan, follow-up achievement of counterparts set in the agreement.
**Business Development & Monitoring**
- Building and managing relationships with key players in the customer(s) or channel at the head office and/or store level.
- Supporting the Key Account Manager/Executive in conducting negotiations as necessary (listings, planograms, displays, promotion execution etc) at regional office and/or store level.
- Supporting the Key Account Manager/Executive in implementing and maintaining in-store tactics developed within Category Management partnerships with the Customer(s).
- Working with customer service to track orders, troubleshoot, and achieve customer service KPI's.
- Working with IBP and Logistics to plan, analyze, and prepare sales forecast customer's needs and to ensure on-time and complete delivery.
- Monitoring sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement.
- Monitoring competitive activity at Channel level, recording and consolidating key activities, monitoring speed and breadth of distribution, and identifying competitive best practices and discussing with Key Account Manager/Executive so that they can proactively respond with strategic/tactical refinements.
**In-Store Personnel Management**
- Regularly visiting stores in order to identify areas of improvement (at least 3 days a week).
- Monitoring performance vs. objectives, providing continuous coaching and feedback, and conducting appraisals with the Key Account Manager/Executive.
- Resolving operational issues at head/regional offices or in-store.
- Working with Key Account Manager and Marketing to develop tools, merchandising materials and in-store programs for effective shelf management to induce shoppers to purchase Country Foods products at shelf.
- Reviewing Merchandiser itineraries (location, frequency, duration vs. plan) and roles to ensure optimal deployment of limited resource
- Giving direction to in-store staff (merchandisers) and ensuring that they are trained and updated on new products, promotions, and merchandising objectives. Identifying training needs and developing training plans with Team Leader.
**In-Store Compliance**
- To carry out market visits and engage with customers on a regular basis.
- Clearly communicating in-store objectives and monitoring execution of 6P targets: product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation vs. plan, share of shelf and planogram, POP placement vs. plan.
**Key Requirements** Relevant Experience**:
Essential:
- Minimum 4 to 5 years relevant Account Management/Field Sales experience.
Desirable:
- Minimum 2 years of Brand Building is an advantage.
- Minimum 2 years of Customer Marketing or Trade Category Management is preferable.
- Experience in Food Industry is an advantage.
**Personal Characteristics**:
- Self-starter with the ability to roll up your sleeves and get things done independently.
- An affinity for problem solving and ability to discuss, facilitate and implement solutions cross-functionally.
- Possess good team spirit, collaborative, result-oriented, positive work attitude under tight deadlines.
LI-WK1
Job Reference: SATS01615