Offline Channel Sales Executive

1 week ago

Singapore W NETWORK PRIVATE LIMITED Full time $60,000 - $180,000 per year
Roles & Responsibilities

As a Sell-through Executive , you will play a key role in accelerating retail channel performance and enhancing product visibility and conversion across all offline outlets. You will be responsible for managing sell-through strategy execution, optimizing store-level operations, and leading retail teams to exceed monthly and quarterly sales targets.

Daily Responsibilities
  • Sales Data Tracking : Monitor daily retail sales performance, identify best and worst-performing SKUs, and flag anomalies in sell-through rates across locations.
  • Retail Store Audits : Conduct regular visits to key retail outlets to ensure proper product display, adequate stock levels, and compliance with visual merchandising guidelines.
  • Promoter Training & Motivation : Oversee regular product and sales training for store promoters and deploy incentive programs to drive performance.
  • Promotional Activity Execution : Ensure promotions are executed as planned, troubleshoot issues on-site, and gather first-hand feedback from staff and customers.
  • Market Feedback Loop : Collect and consolidate in-store and consumer insights, and provide actionable recommendations to internal teams (e.g., product, marketing, planning).
Weekly Tasks
  • Analyze weekly sales trends, identify gaps or opportunities, and propose corrective actions.
  • Lead in-store visits to key outlets to reinforce product knowledge and promotional readiness.
  • Implement structured, product-specific training sessions tailored to market needs.
  • Review execution and effectiveness of current promotions and suggest improvements.
  • Compile and present store-level and customer feedback to improve product offering and channel support.
Monthly Deliverables
  • Produce a full sell-through performance report highlighting top-performing stores, challenges faced, and actions taken.
  • Review and evaluate retail marketing campaigns and propose data-driven recommendations for future activities.
  • Assess promoter training outcomes and fine-tune training content and structure for future sessions.
  • Conduct goal review sessions with retail team leaders, measure against KPIs, and build next month's sales push plan.
Requirements
Experience & Qualifications
  • Minimum 2–4 years of experience in channel or retail sales management , preferably in consumer electronics or tech industry.
  • Past experience working with or managing accounts for brands such as Dyson, Samsung, and Philips and or other similar industry leaders.
  • Strong track record of meeting and exceeding sell-through targets in offline retail environments.
  • Proven ability to lead and motivate field teams and drive performance through effective training and sales programs.
  • Familiarity with POS data analysis, inventory movement, and consumer behavior tracking in retail settings.
Skills & Attributes
  • Excellent communication, leadership, and interpersonal skills.
  • Data-driven mindset with strong analytical and reporting abilities.
  • Hands-on, proactive, and highly detail-oriented.
  • Able to travel regularly for store visits, audits, and team training.
  • Comfortable working in a fast-paced, high-growth environment.

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