Offline Channel Marketing

1 week ago

Singapore Longbridge Singapore Full time

Offline Channel Marketing & Events Manager Longbridge is a fast-growing online brokerage platform on a mission to make investing smarter, simpler, and more accessible for everyone. As we expand rapidly, we're building a dynamic team to connect with new audiences through strategic partnerships, creative campaigns, and influencer collaborations. Key Responsibilities Own and achieve user growth targets for Singapore's securities and content verticals by designing end-to-end user acquisition and operational plans. Leverage growth methodologies to deploy multifaceted strategies, including but not limited to channel expansion, cross-industry partnerships, campaign marketing, and viral user acquisition. Collaborate with global teams (Operations, Brand Marketing, etc.) to localize growth strategies for Singapore. Organise and optimise offline campaigns, roadshows, and standardisation of field execution. Manage hybrid teams, including recruitment, training, and scheduling of part‐time staff, while overseeing external vendors to ensure quality delivery and cost efficiency. Oversee on‐site operations, including event setup, staffing, warehousing, and F&B arrangements. Own end‐to‐end budget management and execution timelines. Drive data‐informed decisions by integrating business objectives, user insights, and market trends. Mobilise cross‐departmental resources (e.g., Marketing, Legal, Product) to execute projects. Requirements 2+ years of experience in user growth, traffic operations, or channel management; prior exposure to finance/stocks/content ecosystems is a plus. Proven track record in independently leading offline user acquisition projects (e.g., street activations, corporate roadshows, mall pop‐ups). Ability to build scalable processes amid ambiguity. Experience in managing external resources (vendors, contractors) and cross‐departmental collaboration (Marketing, Legal, Product). Strong commercial acumen, with expertise in macro‐level planning and orchestration. Thrives in fast‐paced, multicultural settings; international work experience preferred. Exceptional ownership, self‐motivation, resilience, and learning agility. Why Join Us?Be part of a dynamic fintech firm driving digital transformation in brokerage. High impact role with room for long‐term career growth. Flexible and collaborative work culture. #J-18808-Ljbffr

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