Sales Manager

6 days ago

North Region, Singapore Mr Popiah Pte Ltd Full time $80,000 - $120,000 per year
Key Responsibilities

Sales Strategy & Growth

  • Develop and execute sales strategies to achieve monthly and annual targets across HoReCa, vending, and distribution channels.
  • Acquire new clients across local markets, including restaurants, caterers, institutions, vending partners, and distributors.
  • Monitor market trends and suggest new business opportunities, channels, and product placements.
  • Take full ownership of sales performance, client pipeline, and growth initiatives.

Team Management

  • Lead and guide the sales team, including executives, merchandisers, and promoters.
  • Set clear KPIs, provide coaching, and motivate the team to meet sales and execution targets.
  • Conduct regular training, performance reviews, and create SOPs to strengthen team capabilities.

Key Account Management

  • Manage and grow key accounts in HoReCa, foodservice, vending, and distributor networks.
  • Lead negotiations on pricing, contract terms, and product listings.
  • Ensure effective execution of trade promotions and maintain strong brand presence at customer touchpoints.

Sales Operations & Coordination

  • Coordinate with internal teams (marketing, logistics, operations, production) to align stock, order fulfilment, and campaign rollout.
  • Develop and implement internal systems for tracking sales activities, quotations, order processes, and client servicing.
  • Prepare and present regular sales performance reports and market insights to management.

Pricing Strategy & Budget Control

  • Propose pricing strategies that align with business goals and market competitiveness.
  • Work with the finance team to monitor margins and profitability across channels.
  • Manage channel budgets for sampling, trade promotions, and activation activities.

Ad-Hoc Duties

  • Support special projects or assignments as directed by the Business Development Director or Managing Director.
  • Take on additional responsibilities that contribute to business growth and operational efficiency.
Requirements
  • Diploma or Degree in Business, Sales, Marketing, or a related field.
  • Minimum 5 years of sales experience in the frozen food, FMCG, or food manufacturingindustry.
  • Proven track record in managing HoReCa, distributors, and vending accounts for chilled/frozen products.
  • Experience leading a sales team and building internal sales systems or SOPs.
  • Familiar with cold chain logistics, storage, and delivery requirements.
  • Understanding of product shelf life, handling, and placement for frozen food.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and relationship-building abilities.
  • Strategic and analytical thinking, with hands-on execution capabilities.
  • Proficiency in sales reporting tools (Excel, CRM, or inventory platforms).
  • Self-motivated, organised, and results-oriented.
  • Able to multitask and perform in a fast-paced, growing environment.
  • Willing to travel locally for client meetings, sampling, or site visits.
  • Possessing own transport is an advantage.

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