Senior Executive, Loyalty Marketing

COMPANY DESCRIPTION

National Gallery Singapore is a leading visual arts institution overseeing the largest public collection of modern art in Singapore and Southeast Asia. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metres venue. Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education initiatives, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as National Museum of Modern Art, Tokyo (MOMAT), National Museum of Modern and Contemporary Art, Korea (MMCA), Centre Pompidou, Musée d'Orsay and Tate Britain to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper’s annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On International Association of Children in Museums. It also won the awards for “Best Theme Attraction” at TTG Travel Awards 2017, “Best Attraction Experience”, “Breakthrough Contribution to Tourism” and “Best Customer Service (Attractions)” at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore’s tourism landscape.

**OUR PEOPLE**

At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.

DESIGNATION : Senior Executive, Loyalty Marketing

RESPONSIBILITIES

The main responsibility of this position is to develop and implement loyalty marketing strategies for the Gallery to drive member engagement and advocacy, cultivate long-term relationships, and drive repeat visits. You will work in tandem with the Integrated Marketing and Digital Marketing teams to attract new members while ensuring the satisfaction and retention of existing members, contributing to the Gallery’s long-term success and sustainability.

**Responsibilities**:

- Identify target audiences for membership acquisition and segment visitors based on demographics, interests, and behaviours to craft effective marketing strategies and campaigns.
- Devise and develop a compelling value proposition for member retention by highlighting the unique benefits and experiences available to Gallery members at key touch points.
- Create marketing campaigns across various community and social platforms to further engage with visitors and foster a strong sense of loyalty to the Gallery.
- Design a comprehensive member engagement plan comprising a range of exclusive benefits, rewards, giveaways, and privileges, and engage regularly with members to foster a sense of community and appreciation.
- Forge strategic alliances and partnerships with businesses, organizations, and sponsors to offer unique member-only exclusives and incentives.
- Coordinate with internal teams to offer unique members-exclusive events, discounts, and behind-the-scenes access to special exhibitions or programs and follow up on corporate membership requests.
- Regularly monitor program performance, conduct post-campaign analysis, and generate reports to assess program effectiveness and ROI.
- Assist with membership enquiries and ensure that all standard operations procedures (SOPs), regulations, and procedures are in place day-to-day.

QUALIFICATIONS
- Diploma or Bachelor’s degree in Marketing or Communications.
- 2 to 3 years of experience in Loyalty or Membership Marketing, preferably in cultural organisations, the tourism industry, or non-profit sectors.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content for diverse audiences.
- Creative mindset and ability to generate ideas and storytelling concepts.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Ability to work in a complex and demanding environment with a high level of attention to detail.
- Familiarity with graphic design tools i.e., Canva and Adobe Illustrator is desirable.