Executive, Loyalty Marketing, Apec

5 days ago

Singapore Marriott International, Inc Full time

**Job Number** 23132177

**Job Category** Sales & Marketing

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Non-Management

**JOB SUMMARY**

The Executive, Loyalty Marketing, APEC has responsibility for:

- Loyalty marketing
- Marriott Bonvoy Moments (focused on Asia Pacific excluding China)
- Experiential activation & Partnerships

Reporting to Senior Manager, Loyalty Marketing, APEC, this role will work close collaboration with the corporate office and Loyalty team within APEC, plan and create a closer bond between our guests and our portfolio and loyalty program by creating immersive and memorable experiences in a manner that is locally relevant and aligned with global strategy. In addition, this role is responsible for driving loyalty program / marketing performance within the region.

Success in this role requires to be a proactive team player, strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time. This position will work closely with other departments within the continent/region/area offices.

**CANDIDATE PROFILE**

**Education and Experience**
- Degree from an accredited university in Business Administration, Marketing, or related major
- 1-2 years of relevant professional experience in marketing, events, partnership communications, program management, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.

**Key experience includes**:

- Working with multi-disciplinary teams to achieve a common goal.
- Self-starter and quick-learner who performs well with appropriate supervision and has a track record of producing results and demonstrated ability to lead multi-functional projects to drive concrete results and actions
- Creative mindset of continually thinking and presenting new ideas on how to enhance event experiences and partnerships to create impact to the business.
- Excellent communications and organizing skills. Well organized, detail-minded, manage multiple projects, planning and priorities with on time, on budget delivery.
- Proven ability to interact and influence all levels of the organization through persuasive communication and analysis
- Strong ability to manage through influence rather than direct reporting relationships
- Analytical mindset and familiarity with financial principles
- Strong PC skills including MS Word, Excel and PowerPoint.

**CORE WORK ACTIVITIES**

**Loyalty Marketing**
- Support on developing strategies, planning processes, and setting KPIs for all loyalty marketing and partnership initiatives that differentiate Marriott Bonvoy and portfolio from competitors.
- Own and manage loyalty marketing brand and marketing governance. Liaise with internal and external parties to ensure all marketing messages are aligned with brand guidelines.
- Other core work activities include the followings but not limited to:

- Regional connection point
- Ideation & Concepting
- Stakeholder alignment
- Approval process
- Budget management and tracking
- Research, trends, and POV analysis
- Agency management
- RFI/RFP development & distribution
- Campaign execution within a quick turnaround time

**Marriott Bonvoy Moments**
- Execute Marriott Bonvoy Moments strategy by closely collaborating with partners, Area teams, hotels, various stakeholders to deliver seamless member experience in Asia Pacific excluding China.
- Be the advocate of all above-property and on-property Marriott Bonvoy Moments submission in Asia Pacific excluding China.
- Conduct and keep track of the full year calendar and results on all Asia Pacific (excluding China) Marriott Bonvoy Moments and marketing activities.

**Experiential Activation & Partnerships**
- Execute and monitor experiential campaigns that drive conversation and engagement with loyalty program and portfolio in a meaningful way.
- Ensure marketing and event activation plan is executed flawlessly and in line with the marketing rights negotiated for the partnerships
- Other core work activities include the followings but not limited to:

- Buzz activation / project management
- RACI/stakeholder alignment & approvals
- Budget management
- Agency management
- Messaging & PR alignment
- Pre, during & post communications
- KPI measurement & reporting
- Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
**Be** where you can do your best work,
**begin** your purpose,
**belong** to an amazing global team, and
**beco

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