Director, Brand PR Communications, Apec

**Job Number** 23132039

**Job Category** Public Relations & Communications

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**

Communications and Brand PR is an integral part of the Consumer Operations department which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.

In this exciting, fast-paced position, the Director, Brand PR Communications, Premium & Select, APEC (Asia Pacific excluding China) will report to the Vice President, Communications, APEC in driving communications for consumer brand initiatives across the region. The Director, Brand PR, Premium & Select APEC will have a manager reporting to them and will oversee the strategic public relations for Marriott International’s premium and select brand portfolio, which includes more than 10 brands including but not limited to Sheraton, Marriott, Westin, Le Meridien, Moxy, Renaissance, Fairfeld by Marriott, Aloft Hotels, Four Points, AC Hotels to name a few.

The Brand PR team establishes the group’s vision and works with the team to identify goals and KPIs to drive PR results for the Premium & Select Brands, driving brand affinity as well as building awareness of the overall Premium & Select brands portfolio. The scope also includes supporting the executive positioning of relevant brand and/or marketing spokespeople. The Director, Brand PR, Premium & Select APEC will be responsible for fully integrating public relations into each brand’s overall consumer marketing plans and communications objectives, developing and successfully executing these consumer-focused public relations plans utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.

**CANDIDATE PROFILE**

**Education and Experience**
- Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
- Ten years minimum in public relations.
- Consumer public relations and/or media experience/ corporate travel industry experience.
- Experience in public relations agency/journalism background is a plus.

**SKILLS AND COMPETENCIES**
- Travel, hospitality, consumer goods industry or luxury goods background in public relations.
- Strong logistics, projects and events management experience necessary.
- Solid understanding of the print, electronic, broadcast and social arenas.
- Proficiency with Excel, PowerPoint and Word computer programs.
- Extensive knowledge of social media platforms.
- Excellent English writing skills and oral proficiency
- Solid understanding of the hotel business and/or travel industry.

**CORE WORK ACTIVITIES**
- Work alongside the Brand and Marketing team to develop and execute the Brand PR strategy of brand marketing campaigns and initiatives.
- Drives the brand portfolio preference and reputation in the region. Ensures synergies are outlined and identified which complement and support Consumer Operations plans in APEC
- Supports, coordinates and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
- Works alongside the Area/ field marketing team, to implement holistic integrated public relations strategy for targeted customers to achieve brand preference.
- Drives awareness and preference on halo hotels and restaurants & bars as identified by APEC Regional team, as part of the Premium & Select brands portfolio
- Provides PR support in strategic planning and integration within region/ hotels to brand standards.
- Coordinates and liaises with PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as contributing to produce brand results in all projects and undertakings.
- Contributes to elevating Marriott’s premium & select brands through media relations, events, partnerships, to strengthen recognition and understanding of Marriott’s brands and hotels
- Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
- Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

**MANAGEMENT COMPETENCIES**

**Leadership**
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing a