Senior Manager, Brand Management, Apec

**Job Number** 23132033

**Job Category** Brand Management

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**
- Supports strategic planning and pull-through of all Premium Brand initiatives and programs relevant to APEC
- Premium Brands for this position refer to Marriott Hotels, Sheraton, Westin, Le Meridien, Renaissance, Delta Hotels and Marriott Executive Apartments brands.
- Execute aligned Premium Brand proof-points to drive brand awareness / reputation in APEC
- Support the delivery of strategic Brand plan and integration for Premium openings (in some instances; conversion hotels) will be a key focus.
- Consistently ensure all Brand activities consider the affiliation of our Brands to Marriott Bonvoy travel program.
- Support the Senior Director, Premium Brands to drive stronger understanding and knowledge of what each brand represents, and ultimately increase Brand equity.
- Work with regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
- Understand and activate relevant Brand Partnerships that enhance Brand Positioning, resulting in stronger Brand equity.
- Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable.
- Support and coordinate work to ensure on-brand solutions for key stakeholders.

**SCOPE**
Responsible for the management of the premium brands; as determined by the Senior Director, Premium Brands:

- Brand management for Premium brands APEC
- Key project facilitation and integration across APEC
- Support liaison between global, continent and regional operations, as well as Brand marketing teams
- Support and guide key premium hotel openings

**CANDIDATE PROFILE**
**Education and Experience**
- Hotel operations experience is strongly preferred.
- Prior brand management experience and marketing knowledge is an advantage.
- Five or more years of management experience. International or regional work experience strongly preferred.
- Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
- Knowledge of collaboration efforts with global brand management team is preferred
- Experience with coordinating the work to be within budget.
- Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
- Good presentation and communication skills
- Proven ability to co-lead and work with cross-functional teams in support of specific business priorities.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
- Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
- Strong team player and ability to foster relationships and collaborate across disciplines

**CORE WORK ACTIVITIES**

**Managing Projects and Priorities**
- Execute purposefully on the full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the premium brands.
- Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing.
- Analyze information and evaluates results to choose the best solution and solve problems.
- Think creatively and practically to develop, plan, and implement new Brand programming or initiatives.
- Provide recommendations to improve the effectiveness of processes or programs.
- Understand and meet the needs of key stakeholders, related to Brand management work.
- Supports achievement of performance goals, budget goals, team goals, etc.

**Brand Strategy & Planning**
- Partner with key stakeholders on key openings and focus hotels within the Premium brand portfolio
- Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment.
- Educate/communicate consumer insights

**Brand Performance & Development**
- Execute on global brand strategies while ensuring alignment to APEC and market specific objectives
- Responsible for the effective pull-through and localization of new brand initiatives in APEC
- Provide regular brand updates as requested.
- Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

**Operations & Culture**
- Responsible to communicate regular brand updates and Brand education to the field and hotels.
- Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standard