Senior Manager, Luxury Brand Management, Apec

**Job Number** 23132022

**Job Category** Brand Management

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**
- Assist with the planning and pull-through of all Luxury Brand initiatives and programs relevant to APEC continent. Luxury Brands for this position refer to Reserve, The Ritz-Carlton, St. Regis and JW Marriott
- Collaborate with APEC Luxury Brand team to execute exceptional on-brand execution to sustain and elevate Marriott’s leading edge as the Luxury Brand Operator in APEC
- Execute on aligned Luxury Brand proof-points to drive brand awareness / reputation in APEC
- Support the delivery of strategic Brand plan and integration for Luxury openings (in some instances; conversion hotels) will be a key focus.
- Support the Senior Director, Luxury Brand Management & Marketing, APEC to drive stronger understanding and knowledge of what each luxury brand represents, and ultimately increase Brand equity.
- Work with regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
- Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable.
- Support and coordinate the work to ensure on-brand solutions for key stakeholders.

**SCOPE**

Responsible for the management of the luxury brands; as determined by the Senior Director, Luxury Brand Management & Marketing, APEC; e.g. key project facilitation and integration across APEC & Luxury openings.

**CANDIDATE PROFILE**
**Education and Experience**
- Hotel operations experience is strongly preferred.
- Prior Luxury brand management experience and marketing knowledge is an advantage.
- Five or more years of management experience. International work experience preferred.
- Languages: Proficiency in English
- Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
- Good presentation and communication skills
- Proven ability to work with a cross-functional teams in support of specific business priorities.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
- Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
- Strong team player and ability to foster relationships and collaborate across disciplines

**CORE WORK ACTIVITIES**

**Managing Projects and Priorities**
- Execute purposefully on the full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the luxury brands.
- Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing.
- Provides support and assistance to other team members regarding MILUX projects to ensure timely completion of assignments.
- Analyze information and evaluates results to choose the best solution and solve problems.
- Think creatively and practically to develop, plan, and implement new Brand programming or initiatives.
- Provide recommendations to improve the effectiveness of processes or programs.
- Understand and meet the needs of key stakeholders, related to Brand management work.
- Supports achievement of performance goals, budget goals, team goals, etc.

**Brand Strategy & Planning**
- Partner with key stakeholders on key openings and focus hotels within the Luxury brand portfolio
- Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment.
- Educate/communicate consumer insights
- Represent the vision of the MILUX team at all times.

**Brand Performance & Development**
- Execute on global brand strategies while ensuring alignment to APEC and market specific objectives
- Assist in the effective pull-through and localization of new brand initiatives in APEC
- Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

**Operations & Culture**
- Assist to ensure regular brand updates and Brand education are communicated to the field and hotels.
- Work closely with Brand Activation + Standards team, properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs.
- Support luxury onboarding processes and calendar for Brand Leader with General Managers and key stakeholders.
- Provide opening brand support for all new hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded ele