Senior Manager, Customer Analytics, Apec

**Job Number** 23054012

**Job Category** Sales & Marketing

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**

The Sr. Manager of Customer Analytics sits within Asia Pacific (APAC) Insights & Analytics team and will be responsible for providing APEC comprehensive data, analytics and business intelligence support for the Brand, Loyalty and Digital Marketing teams overseeing APEC (Asia Pacific excl. China) campaigns. This positions will report to Director, Customer Analytics, Asia Pacific. Particularly this role will:

- Analyze role of marketing in driving APEC overall performance, measure optimization efforts, and develop insights which drive marketing strategy
- Lead campaign analysis tracking and critiques for priority APEC Brand, Loyalty and Marketing Personalization campaigns to expand campaign coverage, and provide recommendations for better planning and execution
- Analyze consumer behaviors and member engagement on APEC digital channels, existing and new partners, using internal and external 3rd party data
- Support ISA Analytics leadership in various strategic initiatives and framework / policy planning
- Contribute to goal-setting process for Areas and Hotels for critical customer-centric business KPIs, and manage ongoing reporting and stakeholder conversations with region and area leaders

**CORE WORK ACTIVITIES**
- **APEC Marketing Analytics**
- Lead campaign analytics consulting and advisory for APEC stakeholders
- Manage data and reporting requirements from different marketing partners and external agencies, to collect and synthesize data and report campaign results
- Perform marketing pathing analysis, budget optimizations, and spend recommendations
- Leverage marketing analytics data to generate insights, hypotheses and provide segmentation support for audience led communication strategy
- Define data tagging, and refine / reprioritize customer tags for marketing campaigns
- **APEC Customer Analytics for cross-functional needs incl. Digital, Loyalty**
- Collaborate with APEC teams to scope and develop data and analytics needs for new digital ecosystem partners
- Support customer acquisition and engagement strategies by providing analysis and reporting on customer growth through Marriott’s digital distribution channels.
- Manage analysis and recommendation of performance goals for APEC Areas and Hotels for digital and loyalty KPIs
- Provide customer KPIs data and analysis needed for executive performance reviews (monthly, quarterly, yearly)
- Providing up-to-date knowhow on analytics techniques, developments, and analytical tools/platforms to identify methods that would be useful in improving Marriott’s understanding of its customers
- Identifies data capture issues, and gaps, and helps to enhance current products, systems, and processes by supporting analytics infrastructure build
- Planning, priority setting, and project management for APEC data and analytics requests, and opportunities to streamline and automates current reporting tasks.

**CANDIDATE PROFILE**

**Education and Experience**
- Degree in statistics/ mathematics/ computer science/ economics/ IT/ engineering/ math or a related field. Strong coursework in quantitative disciplines, including statistics, economics, or operations research, etc.
- 10+ years of relevant work experience in data and analytics, digital media, marketing consulting, identity management and CRM, or statistical analysis
- Experience working in matrix structure with multiple stakeholders, managing multiple projects
- Technical proficiency required in
- SQL, and working experience in Python/ R for manipulating large amounts of data
- Adobe set of marketing tools such as Adobe Campaign, Audience Management, Analytics
- Proficiency with experiment design, A/B and multivariate testing
- Proficiency with Advanced Excel and Advanced PowerPoint is essential
- Experience working with a large database or data warehouse environment (e.g. Hadoop, Netezza, Teradata, DB2, or Oracle), for data collection, harmonization and validation across multiple sources, internal and external
- Experience working with digital marketing platforms including Google, Facebook, Campaign Manager, AdWords, GA 360, ESPs, affiliate platforms, is a plus
- Experience with Data visualization package, ideally Tableau, R Shiny, D3 is a plus.

**Management Competencies**

**Leadership**
- **Adaptability**:

- Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- **Communication**:

- Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and