Director, Communications, Apec

2 weeks ago


Singapore Marriott International, Inc Full time

**Job Number** 23132029

**Job Category** Public Relations & Communications

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**JOB SUMMARY**

Communications and Brand PR is an integral part of the Consumer Operations function which leads the overall consumer strategy comprising of Sales, Marketing, Revenue Management, Brand Management, Digital, Distribution, Communications, Loyalty, and Consumer Insights functions.

In this exciting, fast-paced position, the Director, Communications, APEC (Asia Pacific excluding China) will report to the Vice President, Communications, APEC in elevating and managing the corporate reputation through strategic communications for Marriott International across the region. The Director, will have a senior manager reporting to them alongside two Area PR leads, and will oversee the public relations efforts for the company, and its loyalty program, Marriott Bonvoy.

The Communications team establishes Marriott International in APEC’s narrative and works to identify goals and KPIs to drive PR results for Marriott International, increasing media share of voice, elevating corporate reputation as well as build awareness for Marriott Bonvoy. The scope also includes crisis/issues communications, internal communications and supporting the executive positioning of the APEC President, C-level executives and relevant Consumer Operations Leaders. The Director, Communications APEC will be responsible for fully integrating communications to support the business and consumer operations goals, developing and successfully executing these corporate-focused PR plans, campaigns and initiatives utilizing proven PR practices as well as out-of-the-box thinking that drives awareness of, and action by, the company’s target consumers.

The Director is responsible for the planning, strategy and execution of APEC Communications, liaison with APEC leadership team and other disciplines to offer communications consultancy. He/she oversees & lead APEC comms team, represents communications POV in APEC leadership team and liaison with other discipline heads.

**CANDIDATE PROFILE**

**Education and Experience**
- Formal training in Communications, a university degree or equivalent experience in public relations, communications or journalism.
- Ten years minimum in public relations.
- Working experience as a journalist is a plus

**Skills and Competencies**
- Solid knowledge of APEC media/social media landscape.
- Solid strategic planning and project management capability. Be able to manage multiple stakeholders and proactively drive for alignment.
- Travel, hospitality, consumer goods industry background in public relations, journalism/ broadcast is a plus
- Proficiency with Excel, PowerPoint and Word computer programs.
- Good spoken and written language in English.

**CORE WORK ACTIVITIES**

Develops PR strategies and executes initiatives to drive positive reputation, customer awareness, financial results, guest satisfaction and market share.
- Lead APEC media relations efforts for the region to drive awareness, preference and long-term customer loyalty for Marriott, and loyalty program
- Build on Marriott’s culture and purpose through strategic internal communication to enhance associate engagement
- Develop creative and strategic PR campaigns and initiatives that underscore narratives, generate positive publicity and enhance guest experience.
- Executive Profiling: increase visibility of APEC senior leadership through media relations, speaking opportunities etc
- Development PR: Leverage public relations to attract owners / developers to achieve growth goals. Work with the Development team on newsworthy stories, including but not limited to announcing strategic signings and growth plans.
- Crisis/issues Communication: Develop tools, resources and serve as the lead for ongoing issues/ crisis communication support to hotels and Area teams
- ESG and HR Communications: leveraging Serve 360, Marriott’s social impact and sustainability platform to develop communication and PR plans that position Marriott positively in the ESG space
- Utilize a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting-edge trends to unveil opportunities for growth and increased market share/ media share of voice

**Strategic PR and Communications Planning**
- Support VP Communications in collaborating with Regional Leadership VPs, and the Chief Sales and Marketing Officer to develop Corporate Communications plans, and PR initiatives that support the business objectives of the region.
- Identify trends and uncover newsworthy stories from Marriott’s portfolio of hotels.
- Manage efficient and effective PR agencies that deliver results

**Media Relations**
- Cultivate relation



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