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Senior Manager, Loyalty Marketing, Apec
2 weeks ago
**Job Number** 23132174
**Job Category** Sales & Marketing
**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** N
**Position Type** Management
**JOB SUMMARY**
The Senior Manager, Loyalty Marketing, APEC is responsible for the planning, direction and management of all loyalty marketing initiatives for APEC. This role will effectively pull through all sales, marketing, and member engagement activities that drive awareness, enrollment and activation of the loyalty program.
**CANDIDATE PROFILE**
**Education and Experience**
- Degree holder preferably in Business, Marketing or Communications.
- Minimum 5+ years’ experience in marketing with solid exposure in large-scale loyalty/ CRM program, marketing communications and promotions. Experience in leading agile teams and agencies is a plus.
**Skills and Competencies**
- Strong analytical skills with ability to leverage data to create effective offers and promotions.
- Strong business acumen with creative and innovative mindset.
- Well-organized with ability to multitask and manage projects and priorities with on-time and on-budget delivery.
- Experience in demonstrating influential leadership and effectively collaborating with people at all levels across functions in a diverse environment.
- Energetic and results-oriented. Self-starter and capable of performing independently with mínimal supervision.
- Fluency in written and spoken English.
- Proficiency in MS Word, Excel, PowerPoint
**CORE WORK ACTIVITIES**
- Coordinates the development, piloting and timely implementation of loyalty marketing initiatives for APEC
- Oversees the participation of hotels in pilots of initiatives to ensure the feedback, process and measures are well documented.
- Develop holistic approach to drive member activation including setting up targeted offers, localizing global/regional offers and member communications
- Manage and lead discussions with creative, other agencies on all the content, marketing materials required for loyalty marketing initiatives
- Owns and manages loyalty marketing brand and marketing governance. Liaises with internal and external parties to ensure all ATL/ BTL messages are aligned with brand guidelines.
- Monitors industry trends, tools and customer insights to stay current.
- Measures, analyzes and reviews program performance, and tracks progress on KPIs to ensure business goals are achieved.
**MANAGEMENT COMPETENCIES**
**Leadership**
- **Adaptability** - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
**Managing Execution**
- **Building and Contributing to Teams** - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- **Driving for Results** - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- **Planning and Organizing**:
- Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
**Building Relationships**
- **Coworker Relationships** - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- **Customer Relationships** - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
- **Global Mindset** - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
**Generating Talent and Organizational Capability**
- **Talent Management** - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
- **Applied Learning** - Seeks and makes the most of learning opportunities to impro
