Vice President, Communications, Apec

**Job Number** 23124937

**Job Category** Public Relations & Communications

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** Y

**Position Type** Management

**Job Summary**

The Vice President, Communications - APEC is responsible for leading the overall Communications strategy for Marriott International and its portfolio of brands in the APEC region. This also includes spearheading various APEC Executive Senior Leadership media profiling strategies as regional spokespeople for the company.

As Marriott International continues its aggressive growth in the region, the VP of Communications plays a critical leadership role that is focused on elevating corporate reputation to achieve positive awareness for the company in APEC; promoting brand distinction, showcasing the strength and growth of Marriott’s portfolio, and influencing positive perception of Marriott Bonvoy, the company’s loyalty program, to reach new / younger customer segments.

The VP, Communications APEC will oversee both Corporate Communications, including but not limited to Crisis Communication, ESG communications and internal communications, in addition to Brand PR. The role recognizes the importance of PR as a critical marketing vehicle for our brands and portfolio, providing strategic guidance to further elevate the portfolio by amplifying the unique breadth and depth of Marriott’s brands and brand portfolio. They will be responsible for developing and leveraging key media relationships in the region as part of the media relations strategy.

The VP Communications will have direct line management and responsibility for the continent Communications team, with this position serving as a key liaison with Marriott’s Global Communications & Public Affairs department. This position will play an influential role that provides ongoing strategic communications counsel to various departments in APEC and globally, including but not limited to Brand, Sales, Digital, Loyalty, Partnership and Portfolio Marketing, as well as Development, Operations and HR departments.

**Key Responsibilities**
- Drive revenue and improve profitability through communications initiatives that increase awareness and generate demand
- Lead APEC media relations efforts for the region to drive awareness, preference and long-term customer loyalty for Marriott, its portfolio of brands and loyalty program
- Build on Marriott’s culture and purpose through strategic internal communication to enhance associate engagement
- Develop creative and strategic PR campaigns and initiatives that underscore narratives, generate positive publicity and enhance guest experience.
- Executive Profiling: increase visibility of APEC senior leadership through media relations, speaking opportunities etc
- Brand PR: Drive brand preference and awareness for all luxury and lifestyle and premium and select brands within the continent
- Development PR: Leverage public relations to attract owners / developers to achieve growth goals. Work with the Development team on newsworthy stories, including but not limited to announcing strategic signings and growth plans.
- Crisis/issues Communication: Develop tools, resources and serve as the lead for ongoing issues/ crisis communication support to hotels and Area teams
- ESG and HR Communications: leveraging Serve 360, Marriott’s social impact and sustainability platform to develop communication and PR plans that position Marriott positively in the ESG space
- Utilize a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting-edge trends to unveil opportunities for growth and increased market share/ media share of voice

**Strategic PR and Communications Planning**
- Collaborate with Regional Leadership VPs, and the Chief Sales and Marketing Officer to develop PR plans and initiatives that support the business objectives of the region.
- Identify trends and uncover newsworthy stories from Marriott’s portfolio of hotels.
- Manage efficient and effective PR agencies that deliver results

**Media Relations**
- Cultivate relationships with targeted media outlets to generate positive media coverage, elevate brand awareness and preference to achieve coverage in top tier lifestyle, consumer, business news, travel, hotel trade, and online/blogger media.
- Secure A-list media interviews for senior executives to increase visibility/leadership position in the region that supports with Executive profiling.
- Monitor and measure results, including media impressions and share of voice with competitive monitoring updates.

**Area/Hotel PR Support**
- Guide and mentor on-property or above property PR professionals.
- Conduct public relations training and provide resource materials, tools and templates with a focus on brand PR guidelines/initiatives