Brand Strategist
1 week ago
**Responsibilities**:
- Conduct market research to identify target audiences, competitive landscape, industry trends, and customer insights
- Define the brand's core values, mission, vision, and messaging to create a cohesive and compelling brand story
- Develop a brand strategy that aligns with the company's overall business objectives and ensures consistent brand positioning across all channels
- Create and implement a brand identity system, including brand guidelines, logos, colors, and typography
- Collaborate with internal and external stakeholders to ensure brand consistency across all touchpoints, such as advertising, social media, website, product design, packaging, and customer experience
- Monitor and analyze brand performance metrics, such as brand awareness, perception, loyalty, and ROI, and adjust the strategy accordingly
- Continuously innovate and evolve the brand strategy to stay relevant and competitive in the market
- Build and maintain relationships with key brand partners, influencers, and media outlets to amplify brand reach and exposure
**Requirements**:
- Bachelor's or Master's degree in marketing, business, or related fields
- Minimum 3 years of experience in brand strategy, brand management, or marketing communications
- Demonstrated success in building and growing a brand that has a strong identity and resonates with the target audience
- Strong analytical skills to gather and interpret market data, consumer insights, and business metrics
- Excellent communication skills to articulate brand strategy, vision, and messaging to internal and external stakeholders
- Creative and innovative mindset to develop unique and memorable brand experiences
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced and dynamic environment
- Passion for branding, storytelling, and design
- Knowledge of digital marketing, social media, and e-commerce trends is a plus
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