Brand Strategist

1 week ago

Singapore TES TEC PTE. LTD. Full time

**JOB TITLE: BRAND STRATEGIST**

**DEPARTMENT: MARKETING**

**LOCATION: SINGAPORE, TAISENG
ABOUT TES TEC

Tes Tac is about digital strategy & development at the intersection of people and products. It was founded by a team of dedicated individuals who believe that an innovative idea, product, or experience can transform businesses. Prioritizing the users experience throughout our planning, design and development helps Tes Tac to innovate and ensure experiences that were created are always intuitive. With the right time, right people and right technology, Tes Tac believes that businesses can transform, disrupt industries, and move markets. The Brand Strategist helps to bridge the gap between the client and the integrated team alongside the Creative Team. The role involves the understanding of the client’s marketing objectives to develop informed strategic solutions and engaging recommendations that deliver high level results and effectiveness.

JOB DESCRIPTION:

- Develop brand experiences based on extensive research, experience, industry, and client knowledge
- Develop strategic solutions for brands
- Staying up to date on market trends
- Identifying insights, challenges, and opportunities
- Write compelling brand stories
- Briefing and collaborating with creative teams
- Leading ideation and brainstorming sessions
- Discover ways and solutions to further enhance the branding of a product/service

JOB REQUIREMENTS:

- 2-3 years’ experience in a similar role for an agency, consultancy, or internal client.
- Able to understand complex strategic marketing projects across different channels, and articulate the thinking and ideas that will answer the client’s brief.
- Degree in marketing, branding, communication, or related field required
- Able to derive insights from past marketing activities to define objectives and optimization opportunities for current and future marketing strategies.
- Keep abreast of the latest business, consumer, and industry trends.
- Proven ability to manage and execute on multiple projects effectively within deadlines and manage time and priorities effectively within a fast-paced environment.

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