
Brand Strategist
2 days ago
About the Role:
The Brand Strategist will be responsible for spearheading the marketing vision and growth of international consumer brands in Singapore and Malaysia.
Key responsibilities include driving brand strategy, building awareness and loyalty, overseeing campaigns, social media, SEO/SEM, and offline support. The ideal candidate will collaborate with sales teams to develop retail and e-commerce strategies, activate opportunities, and coordinate online and offline sales channels.
Responsibilities also involve maintaining deep product knowledge, conducting research, analyzing unique selling points (USPs), and evaluating new products. This role promotes a data-driven approach, documents processes, and fosters a positive company culture aligned with core values.
Requirements:
- At least 2 years of experience handling consumer brands, preferably in consumer goods or kitchen appliances.
- Experience managing the Singapore and Malaysia markets is essential.
- Hands-on digital marketing and e-commerce campaign experience is required.
- Proven ability to develop engagement campaigns and work with retail and online partners.
- Bachelor's Degree in relevant fields.
Ideal Candidate Traits:
- Entrepreneurial, independent, and growth-oriented.
- Excellent communication skills and quick to act.
- Open to giving and receiving feedback.
- Familiar with new technology and tools.
- Data-driven decision maker.
- Customer-centric mindset.
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