Luxury Brand Strategist
2 weeks ago
**Job Description:**
The Chow Tai Fook Jewellery Group is seeking a highly skilled Luxury Brand Strategist to lead the development and implementation of brand strategies for Southeast Asia markets.
You will be responsible for ensuring alignment with the global brand vision while catering to local market needs. This involves collaborating in the creation and execution of marketing campaigns, including digital, print, and event activations.
A key aspect of this role is conducting market analysis to identify customer trends, competitor activities, and new opportunities. You will provide insights and recommendations based on research to improve brand positioning.
To succeed in this position, you must ensure consistency in all brand messaging across various channels, including social media, website, retail, and advertising. Additionally, you will help develop content that embodies the luxury image of the brand.
**Responsibilities:**
- Develop and implement brand strategies for Southeast Asia markets
- Collaborate in the creation and execution of marketing campaigns
- Conduct market analysis to identify customer trends and competitor activities
- Provide insights and recommendations based on research to improve brand positioning
- Ensure consistency in all brand messaging across various channels
- Help develop content that embodies the luxury image of the brand
**Requirements:**
- Degree in marketing, business, or a related field
- 4 years of experience in marketing, preferably in retail, fashion, or luxury brands
- Clear, effective communication both internally and externally
- Ability to think creatively and support innovative ideas in a competitive luxury market
- Organizational skills to handle multiple projects and deadlines
- Proficient in verbal and written communication skills in both Chinese and English
**Benefits:**
- Excellent career opportunities
- Attractive remuneration package & benefits
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