Senior Brand Strategist

1 week ago

Singapore Ogilvy Full time

Overview:

- As a senior brand strategist, you are integral to your team. You independently run the “day to day” projects and briefs with some guidance. Creatives and suits look for you to help them prove an argument or flesh out a brief. Management knows you can be trusted to establish and substantiate a point of view. You learn to present to clients with authority, “front” meetings and take ownership of projects and their outcomes. You know the basics and collaborate with other strategy disciplines (data, engagement, social, CX). Other planners look to you for advice.

You’ll be framing arguments, building ideas and developing a presence.

**Responsibilities**:
**Your focus as a Senior Brand Strategist**:

- Developing campaign and communications strategies based on business / brand goals
- Representing the agency’s strategic viewpoint in front of clients
- Leading creative briefings with agency teams
- Responding to and helping to improve creative work
- Creating positioning territories and Big IdeaL statements
- Developing strategic communications platform ideas
- Developing / Supporting the development of creative channel strategies

**The skills you learn and apply**:

- Writing presentations that establish a clear and persuasive POV
- Creating action plans for research: analysing tracking studies and setting up / conducting qualitative research. You provide guidance on what techniques to use and when.
- Collaborating and knowing how to “work the building” - borrowing skills from others to solve your thornier challenges
- You understand how brands are constructed and how that informs more than just advertising
- You’re comfortable with different branding techniques, e.g. purpose building to archetypes.
- How to establish your presence and authority in front of clients and colleagues
- Running client workshops in partnership with colleagues to create collaborative solutions
- Writing case studies and awards entries

Qualifications:
**The qualities that will make you successful**:

- Construction of compelling narrativesManage 2-3 projects simultaneouslyConfidence to work independentlyCan lead small pitches aloneAble to influence others & build client relationshipsc. 4-8 years’ experience**You’re ready to move up when** you’re leading the strategy on a brand / brands. You can develop action plans and lead large projects, pitches or small accounts. You have the ability and maturity to take on an “apprentice.” You understand different ways communications work and can tailor solutions to different problems. You are a creative problem solver who cracks the nut.

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