Regional Marketing

5 days ago

Singapore KPAY MERCHANT SERVICE (SINGAPORE) PTE. LTD. Full time

We are looking for a goal-oriented regional marketing manager with a full scope of marketing skills from digital to branding to implement marketing campaigns in accordance with the region's demographics. In this role, your responsibilities will include forecasting sales needs and campaign budgets, and working with the regional sales teams to ensure that the marketing fits the company’s brand image.

**What success looks like**:

- Networking with local businesses to increase sales
- Handling of regional budget
- Strengthening company's sales in the region

**Responsibilities**:

- Identifying specific regional marketing goals and objectives.
- Developing localized marketing strategies with the regional sales team and the marketing director.
- Analyzing local competition and strengthening the company’s brand position in the region.
- Supervising and developing the regional marketing budget.
- Liaising with the product marketing team to create content that aligns with the regional competitive landscape.
- Understanding of headquarter’s marketing plans and tailoring them to suit particular regions.
- Developing a clear understanding of the financial goals in a region and the key success indicators.
- Interacting with the marketing director to formulate and supervise the regional marketing budget.
- Evaluating productivity and marketing strategies’ return on investment (ROI).

**Requirements**:

- 5 years of marketing experience, online and offline, ideally within the Fintech space
- Expertise in campaign and channel analysis and reporting
- Ability to work under pressure independently
- Excellent commercial acumen and strong ability to achieve business KPIs through effective marketing strategies

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