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Regional Marketing Specialist
3 weeks ago
**_Task and Responsibilities _**
- Collaborate with Global/Regional Marketing to develop integrated marketing programmes on a 360 approach with emphasis on social, influencers and digital marketing that will deliver on brand goals & strategies while effectively reaching local consumers in the APAC market.
- Create, plan and drive seamless execution of full-year strategic marketing initiatives that ensures consumer interfacing alignments across channels. Ensure Global/Regional Marketing guidelines are upheld during the executive of concepts in the market.
- Partnering with channel leads, collecting of feedback and adapting to deliver business results.
- Provide guidance to regions and countries on the adoption of the global marketing campaigns & marketing strategies across all channels.
- Support Regional Marketing, Distributors, Wholesale and Business Development team on active planning with key accounts.
- Provide resources and tools for Distributions, Wholesalers and Agents.
- Build strong partnerships with Distributors and Wholesale Partners.
- Working closely with Regional Marketing, Product, Merchandising, Sales, Finance and customer services teams.
- Other ad-hoc projects when applicable
**_Job Requirements _**
- Degree in Business, Marketing or equivalent
**_Addition Job Requirements _**
- 3 years of experience in Distributors and/or wholesale marketing, footwear experience preferred.
- Marketing experience in major APAC environment (exposure to China/Korea/Japan) will be an added advantage
- Strong knowledge of social and influencers marketing Strong verbal and written communication skills
