Regional Marketing Specialist

3 weeks ago

Singapore Veson Nautical Full time
Overview

Regional Marketing Specialist - APAC at Veson Nautical. The role entails executing strategies to generate leads and drive the customer lifecycle pipeline growth across APAC, with experience in the Greater China region. Strong candidates will have hands-on experience designing and executing marketing campaigns across multiple product lines, creating lead-generating content on WeChat, and proven success managing events. You will work closely with the sales and marketing teams in a fast-paced environment.

Responsibilities
  • Execute marketing programs for the APAC region to drive pipeline growth and revenue goals. Develop localized campaigns and content using global demand campaigns and content.
  • Manage content planning, translation, posting on WeChat and reporting, including collaboration with freelance agencies from within the Greater China region.
  • Manage industry delegate passes and event sponsorships, including project management, strategy, logistics, promotion, and budget.
  • Support internal and external Veson-hosted events.
  • Build strong relationships with regional associations to grow brand presence.
  • Continuously measure and socialize how regional go-to-market activities and initiatives support overall revenue growth and client satisfaction.
  • Embrace and utilize all enterprise marketing technology and processes.
Qualifications
  • 3-5 years of hands-on marketing experience, preferably in the B2B SaaS space.
  • Strong experience with WeChat required.
  • Native/Business level Mandarin and English (verbal and written) with experience of working with China-based clients; additional languages welcome.
  • Experience with event management and planning.
  • Proven ability to partner with sales on strategic, account-level plans that account for long sales cycles and complex buying committees, and high-velocity sales motions.
  • Oral and written communication skills and exacting attention to detail.
  • Strong analytical skills, with experience analyzing data and making data-driven decisions.
  • Comfort with navigating ambiguity and keen ability to prioritize and manage multiple tasks and projects.
  • Strong problem-solving and decision-making skills.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

About Veson Nautical: We are a team of multi-cultural, multi-disciplined professionals dedicated to making our clients successful and charting a new, innovative course for the commercial marine industry. Veson Nautical employs a diverse staff focused on meeting client goals and investing in employee development and experience. The team combines engineers, artists, sailors, teachers, brokers, bankers, traders, consultants, and customer service experts across offices worldwide. Veson Nautical is a global software company serving leading maritime owners, operators, and commodity trading companies. Our solutions help clients identify opportunities and manage their business to make more profitable decisions.

We have offices in Singapore, Shanghai, Tokyo, Manila, Oslo, Houston, and other locations, with headquarters in Boston, USA. We are committed to client satisfaction and offer a dynamic, growth-focused environment.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Software Development

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