Regional Marketing Director
18 hours ago
At SEON, we are dedicated to delivering innovative solutions to our customers, and marketing plays a crucial role in shaping our strategy and driving growth. As a Regional Marketing Director, you will be at the forefront of our mission to revolutionize the fraud and financial crime prevention industry.
SEON is rapidly expanding its presence within the APAC region and we are seeking a data-driven, customer obsessed and problem-solving master of marketing who creates strategies to increase pipeline for the APAC region. If you enjoy walking side by side with sales, using creativity combined with data, and have sales empathy, we want you to join us as our newly created role of Regional Marketing Director for APAC.
This role is based in Singapore.
What you’ll do:
- Developing a regional view of the global marketing plan
- Representing regional needs, nuances, and requirements as inputs for campaign planning and execution
- Generating and executing creative marketing programs to drive generation and nurture of leads, early pipeline and ABX initiatives
- Aligning with sales leaders, AEs, BDRs, account management teams to communicate plans, actions, follow up and insights that need action weekly, monthly and at quarterly business reviews
- Collaborate with global field marketing to align resourcing, planning, capacity, and maximizing the return on event investment for the region
- Collaborate cross functionally within marketing, sales and other functions needed to ensure the region meets its pipeline and revenue goals.
- Travel approximately 20- 25%
What you’ll bring:
- 7+ years of demand generation across multiple channels
- 2+ years of account based experience (ABX)/ Account based marketing (ABM) experience
- Ability to lead collaboration across marketing, sales, SME’s within the business in the mission to support APAC sales goals
- Communication skills, and the ability to manage the global marketing campaigns, in-region events, and experience collaborating to deliver sales plays
- Data-informed decision making skills using native Hubspot reporting along with future insights dashboards
- Integrated marketing capability
- Hubspot experience a plus
- Some sales experience a plus
What we offer:
- Competitive salary package
- Hybrid work model
- 100% Employer paid benefits for employee + dependents
- An opportunity to immediately impact a smart, growing, multi-cultural team
- Generous Annual leave
- Paid Maternity and Enhanced paternal leave
- Access to continuous development tools & a strong coaching culture
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