Modern & Luxury On-trade Channel Senior Manager

4 days ago

Singapore EDRINGTON SINGAPORE PTE. LTD. Full time

**Channel Strategy and Performance Delivery**
- Develop, manage and execute the channel strategy, communicating the channel's vision and roadmap.
- With leadership from the HOC, plan, establish and implement the annual sales budget (AOP), quarterly forecasts (LEs) and strategies for Modern and Luxury On-Trade to meet Company targets for growth, profitability and increase/sustain TEG’s market leadership in the competition landscape.
- With leadership from the HOC, contribute to gross-to-net revenue maximisation through effective Commercial strategies such as allocation optimisation, channel-product mix management and optimisation of selling cost/trade investments in the Modern & Luxury On-Trade segment.
- Uphold governance and controls process for Modern & Luxury On-Trade spend budgets e.g., T&E, selling cost management (trade investment) using the Sales Investment Tool (SIT) and SoDA adherence etc in accordance with company guidelines.
- Ensure outlet contracts are managed and approved using SIT following SoDa guidance, well organised and saved in a central depository

**Leadership, People and Key Stakeholders Management**
- Responsible for all people management aspects for Modern & Luxury On-Trade team (recruitment, performance management, people development)
- Provide regular updates to SEAPAC LTs and other relevant internal stakeholders on performance, Modern & Luxury On-Trade landscape, consumer trends, competition activities.

**Customer Relationship Management**
- Effectively negotiate outlet contracts with customers with the aim to maximize investment ROI and optimise price support/selling cost budget.

**Reporting**
- Ensure timely submission/receiving of required reports from customers i.e., outlet depletion (sell-out) report, inventory report, sell-through report (where relevant).
- Accountable for Sales Force and Power BI distribution data update and maintenance of data integrity for Modern & Luxury On-Trade.
- Actively uses Sales Force and Power BI’s relevant reports/dashboards to monitor, drive and improve team’s sales callage and productivity

**Skills and Experience**:
**Professional Experience**
- At least 10 years B2B sales leadership or national key account management capacity in premium consumer goods segment, wine and spirits, F&B or hospitality segment with minimum 6 years people management and stakeholder management experience.

**Knowledge**
- Understanding of the Modern & Luxury On-Trade dynamics of the wine and spirits landscape in Singapore
- Understanding of the luxury/prestige consumer goods market in Singapore
- Appreciation for wine and spirits category, and the nightlife lifestyle

**Skills and Abilities**
- Driven, self-motivated, proactive and positive with a can-do mindset
- Well-developed stakeholder management skills (internal/external)
- Strong negotiation, numerical and analytical skills
- Effective time management and organization skills with attention to detail and accuracy
- Knowledge in MS Office, Sales Force or Power BI
- Proficient in written and spoken English is a must.

Do specify your current and expected remuneration in your CV.

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