Head of Modern Trade and E-commerce

3 days ago


Singapore GLIFE TECHNOLOGIES PTE. LTD. Full time

Job summary

The Head of Modern Trade and E-Commerce will be responsible for leading and executing the sales strategy across modern trade (MT) channels and online platforms. This role demands a strategic thinker with a strong commercial acumen, who can drive revenue growth, improve channel efficiency, and enhance customer engagement across retail chains and digital marketplaces.

**_Modern Trade: _**
- Develop and manage the modern trade strategy in alignment with overall sales and marketing objectives.
- Build and maintain strong relationships with key accounts such as supermarkets, hypermarkets, and retail chains.
- Lead annual negotiations with modern trade partners (e.g., trading terms, joint business plans, promotions).
- Ensure effective execution of in-store visibility, activations, and planograms.
- Monitor sales performance, market share, and profitability of modern trade channels.
- Forecast and manage budgets for promotions, trade discounts, and merchandising.

**_E-Commerce: _**
- Own the P&L for e-commerce channels (marketplaces, D2C website, quick commerce, etc.).
- Lead e-commerce strategy development, pricing, assortment planning, and promotional calendar.
- Partner with key online platforms like Amazon, Flipkart, BigBasket, JioMart, etc.
- Work closely with digital marketing, supply chain, and customer service teams to optimize the end-to-end e-commerce experience.
- Analyze platform data and consumer trends to drive sales, improve conversion rates, and increase average order value.
- Ensure inventory availability and delivery SLAs are met.

**_Team Management: _**
- Build, lead, and develop a high-performing team across both MT and E-Commerce verticals.
- Set clear KPIs, provide regular coaching and performance feedback.

**_Qualifications: _**
- Bachelor's degree in Business, Marketing, or related field; MBA preferred.
- 8-12 years of experience in sales, with at least 3-5 years in modern trade and e-commerce.
- Strong understanding of retail dynamics, digital commerce, and category management.
- Proven success in managing key accounts, leading negotiations, and driving revenue growth.
- Analytical mindset with strong data interpretation and decision-making skills.
- Excellent leadership, communication, and stakeholder management abilities.



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