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Head of Modern Trade and E-Commerce

2 weeks ago

Singapore GLIFE TECHNOLOGIES PTE. LTD. Full time $90,000 - $120,000 per year

Job summary

The Head of Modern Trade and E-Commerce will be responsible for leading and executing the sales strategy across modern trade (MT) channels and online platforms. This role demands a strategic thinker with a strong commercial acumen, who can drive revenue growth, improve channel efficiency, and enhance customer engagement across retail chains and digital marketplaces.

Job Description:

Modern Trade:

  • Develop and manage the modern trade strategy in alignment with overall sales and marketing objectives.

  • Build and maintain strong relationships with key accounts such as supermarkets, hypermarkets, and retail chains.

  • Lead annual negotiations with modern trade partners (e.g., trading terms, joint business plans, promotions).

  • Ensure effective execution of in-store visibility, activations, and planograms.

  • Monitor sales performance, market share, and profitability of modern trade channels.

  • Forecast and manage budgets for promotions, trade discounts, and merchandising.

E-Commerce:

  • Own the P&L for e-commerce channels (marketplaces, D2C website, quick commerce, etc.).

  • Lead e-commerce strategy development, pricing, assortment planning, and promotional calendar.

  • Partner with key online platforms like Amazon, Flipkart, BigBasket, JioMart, etc.

  • Work closely with digital marketing, supply chain, and customer service teams to optimize the end-to-end e-commerce experience.

  • Analyze platform data and consumer trends to drive sales, improve conversion rates, and increase average order value.

  • Ensure inventory availability and delivery SLAs are met.

Team Management:

  • Build, lead, and develop a high-performing team across both MT and E-Commerce verticals.

  • Set clear KPIs, provide regular coaching and performance feedback.

Qualifications:

  • Bachelor's degree in Business, Marketing, or related field; MBA preferred.

  • 8–12 years of experience in sales, with at least 3–5 years in modern trade and e-commerce.

  • Strong understanding of retail dynamics, digital commerce, and category management.

  • Proven success in managing key accounts, leading negotiations, and driving revenue growth.

  • Analytical mindset with strong data interpretation and decision-making skills.

  • Excellent leadership, communication, and stakeholder management abilities.